Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
General News
Alsum Farms begins Wisconsin potato harvest
Friesland, Wisconsin, August 5, 2020 — Wisconsin red and gold potato harvest is underway at Alsum Farms BB #:105137 in...
Publix recalls red onions due to possible Salmonella risk
LAKELAND, Fla.–(BUSINESS WIRE)– Publix Super Markets BB #:110909 is issuing a voluntary recall for red onions, packaged by Del Monte...
Foodservice: Online solutions save the day
Baldor Specialty Foods, Inc. BB #:121770 in the Bronx, NY, a distributor of specialty produce mostly for foodservice, launched a...
Avocados from Mexico named Best Workplace for Innovators 2020
DALLAS, July 30, 2020 – Avocados From Mexico (AFM), the number one selling brand of Avocados in the U.S., has...
7-Eleven acquisition expands footprint 40 percent
IRVING, Texas, Aug. 2, 2020 /PRNewswire/ — 7-Eleven, Inc. BB #:105528, the premier name and largest chain in the convenience-retailing industry, is pleased...
California grape estimate drops at start of season
Fresno, CA – With the California table grape season in full swing and expectations for a positive season as the...
Cherry prices remain strong
A lighter cherry crop is leading to a stronger market not seen in several seasons. Through the end of July,...
USDA proposal would strengthen enforcement of organic standards
WASHINGTON, Aug. 4, 2020 – On Aug. 5, 2020, the U.S. Department of Agriculture (USDA) will publish in the Federal...
WP Produce’s Desbry brand tropical avocados feature new packaging
Miami, FL (August 4, 2020) — Leading in innovations that address changing consumer shopping preferences caused by COVID-19, WP Produce,...
C.H. Robinson launches tech solutions for logistics
EDEN PRAIRIE, Minnesota (Aug. 4, 2020) — C.H. Robinson BB #:100586 – one of the world’s largest logistics platforms –...
ELEVATE and NSF International to offer EFI certification auditing
WASHINGTON, August 4, 2020 – Equitable Food Initiative continues to focus on value-added solutions to further standardize its audit process...
Braga Fresh hires VP of Operations
SOLEDAD, Calif. – Aug. 4, 2020 – Braga Fresh BB #:206762 hired Colby Pereira as Vice President of Operations. In...
Foodservice: Responding to a changing world
Produce distributors and others in the supply chain had to quickly pivot to make up for the loss of traditional...
Light supplies lead to potato market strength
Potato prices are on the rise as the 2019-20 season runs out. The new crop will become available throughout August...
Thomson International recalls onions in Salmonella outbreak
From the Food and Drug Administration August 1, 2020: Thomson International Inc. BB #:117198 of Bakersfield, California is recalling Red,...
Stemilt begins harvest of Rave variety apples
It’s official! Stemilt’s BB #:113654 newest apple, Rave, is back in season and heading to grocery stores nationwide. This Honeycrisp...
DiMare Fresh plans round three food box bid
With the news that the next round of USDA’s Farmers to Families Food Box program will be more complicated, one...
Logistics company mourns founder John J. Jerue
Lakeland, FL July 31, 2020 – John J. Jerue, founder of the leading logistics company bearing his name, passed away...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh