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General News
Salinas crops continue to see effects from fires
The fires near Salinas, CA, growing regions in August continue to cause problems for growers, even after many have been...
USDA files PACA sanctions on Philadelphia wholesaler in $1.2 million case
WASHINGTON, Sept. 8, 2020 – As a part of its efforts to enforce the Perishable Agricultural Commodities Act (PACA) and...
Starr Ranch consolidates offices, adds to sales team
Wenatchee, WA – Starr Ranch Growers BB #:281685 consolidated offices in Yakima, WA, and is growing its sales team. The...
Stemilt sets new standards with pear ripening program
WENATCHEE, WA – How do retailers and consumers know they are eating a Stemilt Rushing Rivers pear? It’s simple –...
Krivanek Consulting launches post-Covid strategic program
Denver, CO – When the Pandemic hit in March 2020, Julie Krivanek was in the process of planning a milestone...
COVID-19 testing confirms Gebbers Farms prevention measures work
PRESS RELEASE Brewster, WA – State COVID-19 testing at one of Washington’s largest fruit growers indicates that Gebbers Farms’ BB...
NEPC updates board of directors
The New England Produce Council Inc. BB #:170872 announced Aug. 31 the results of its yearly board of directors election....
Retailers holding spinach prices down
Spinach volume has been on a steady rise the past half-decade, and it continues this summer. F.O.B. prices are seeing...
Mission Produce files for IPO
OXNARD, CA, Sept. 04, 2020 (GLOBE NEWSWIRE) — Mission Produce, Inc. BB #:118126 today announced that it has filed a...
The Produce Reporter Week in Review – September 4, 2020
Pamela and Greg discuss a new list from Consumer Reports that takes the Dirty Dozen a step further, the latest...
Mushrooms see mad level of summer demand
Consumer demand has kept mushroom prices higher than usual, even with more than double the volume in the market this...
A way to tell your labor story
Many produce and retail companies have ethical and sustainable labor practices, but the challenge has been how to communicate that...
With demand still high, lemon prices stabilize
Citrus demand has been huge during the pandemic, including lemons. But prices have stabilized in the past month to a...
Avocados From Mexico releases fall promotion plan
DALLAS, Sept. 1, 2020 /PRNewswire/ — Avocados From Mexico (AFM), the No. 1 selling brand of Avocados in the U.S.,...
Exploring COVID grocery trends
So far we’ve paid attention most to the numbers when we’re talking about COVID-19 consumer spending, partially because trends were...
Nielsen data shows summer apple demand growing
PRESS RELEASE Yakima, WA- As summer months roll on by, apple demand has stayed strong, showing that apples continue to...
Mushroom Council celebrates mushroom month’s 30th anniversary
Redwood Shores, CA (September 1, 2020) – With consumer demand for mushrooms high at grocery stores throughout the year, the...
Limoneira sells nearly 300 acres of citrus in CA Central Valley
SANTA PAULA, CA–(BUSINESS WIRE)–Sept. 2, 2020– Limoneira Company, BB #:168478 a diversified citrus packing, sales and marketing company with related...
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Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh