Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
General News
List of Round 3 contractors for food box program
Washington, D.C., September 17, 2020 – U.S. Secretary of Agriculture Sonny Perdue announced the U.S. Department of Agriculture (USDA) has...
Oppy continues to grow with two key promotions
Oppy BB #:116424 focuses on expanding procurement and exports with two key promotions, Ray Reed and Andres Ribalta have been...
USDA names Round 3 food box contractors
Washington, D.C., September 17, 2020 – Following President Donald Trump’s approval to include up to an additional $1 billion in...
LGMA survey details members’ traceability systems
FOR IMMEDIATE RELEASE September 16, 2020 Sacramento, CA — A survey of member companies operating under the California Leafy Greens...
The Produce Reporter Week in Review – September 18, 2020
Pamela and Greg discuss the latest in the USDA’s Farmers to Families Food Box, supply issues in California, and the...
USDA adds $14 billion in CFAP assistance for producers
Washington, D.C., September 18, 2020 – President Donald J. Trump and U.S. Secretary of Agriculture Sonny Perdue today announced up...
USDA cites Ohio distributor for PACA Violations
WASHINGTON, Sept. 18, 2020 – As a part of its efforts to enforce the Perishable Agricultural Commodities Act (PACA) and...
Demystifying Goodwill: Amortization
A company is required to compute and report goodwill as part of its yearly balance sheet. Up to 2001, U.S....
Avocados from Mexico launches Avo University
DALLAS, PRNewswire- Avocados may project an air of mystery, but they’re really an open book – and now industry professionals...
Assessing lessons learned during COVID
The COVID-19 pandemic is causing lost business and increasing costs for fresh produce growers. Robert Verloop, COO/General Manager for Coastline...
GrubMarket acquires Fresh Tex Produce
SAN FRANCISCO, Sept. 15, 2020 — GrubMarket today announced it has completed the acquisition of Fresh Tex Produce BB #:163488, a highly-reputable...
Bad weather, not fire, plaguing Salinas crops
Fire provides the drama, but the erratic weather the past month in the Salinas, CA, region takes the blame for...
Big Y announces new Fresh & Local distribution center
COMPANY ANNOUNCEMENT: In 1936, Paul and Gerry D’Amour were passionate about providing fresh local food to their customers at the...
Fivestar launches Simply Fresh2GO, ready-to-eat meals
(Ontario, California) – With working and learning from home a new reality for many consumers across the nation, now more...
Crunch Pak’s new Lunch Kitz feature Toy Story’s Woody
CASHMERE, Wash. — Crunch Pak, BB #:171819 the sliced apples specialist, is entering the meal replacement category with new Lunch...
Bridges Produce’s Mexican season starts strong
Bridges Produce’s, BB #:168499 Fall 2020 Mexican season has begun with new crop organic items shipping out of Nogales, AZ....
Starr Ranch Growers create fall sweepstakes for back to school fun
Wenatchee, WASH – Starr Ranch Growers, BB #:281685 created a back to school sweepstakes to help make the transition back...
Demystifying Goodwill: Ascertaining Worth
How much is goodwill worth? Similarly, McDonald’s and See’s Candies are part of fond childhood memories for countless adults and...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh