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General News
Restaurant recovery stalls in October
The restaurant industry’s sales recovery stalled in October, according to preliminary data from the U.S. Census Bureau. Eating and drinking...
Tracking a food safety outbreak is tougher in 2020
The FDA and CDC are investigating three separate multi-state E. coli outbreaks, but they haven’t linked them to any specific...
FreshEdge acquires Tennessee produce distributor
INDIANAPOLIS–(BUSINESS WIRE)–McCartney Produce, BB #:284500 a distributor of fresh produce and specialty food products, joined FreshEdge, a family of produce...
Shopper Insights 2020 – Consumers have tried what?!
As popular as some items may seem to those of us immersed in the fresh produce world, some trendy produce...
CPMA launches Fresh Week 2021 virtual event
PRESS RELEASE: November 19, 2020 (Ottawa, ON) – The Canadian Produce Marketing Association BB #:153602 is moving forward in 2021...
Mushrooms tout five reasons for being a top trending food in 2021
Make even more room for ‘shrooms in your kitchens. As 2021 approaches, there are multiple signs mushrooms will be one...
Giumarra now offer Fair Trade Certified avocados
LOS ANGELES – The Giumarra Companies BB #:156835 announces a partnership with the Genel family of Rancho Agua Blanca to...
USDA restricts PACA violators in CA, MD and NC
WASHINGTON, Nov. 19, 2020 – The U.S. Department of Agriculture (USDA) has imposed sanctions on four produce businesses for failing...
FDA releases Coordinated Outbreak Response and Evaluation Investigation Table
November 18, 2020 — Today, the U.S. Food and Drug Administration (FDA) issued the Coordinated Outbreak Response and Evaluation (CORE)...
Sysco names new Chief Financial Officer
Aaron Alt (left), new CFO of Sysco, and Joel Grade, new Executive Vice President of Business Development HOUSTON – Sysco Corporation...
Fresh Express recalls expired Kit Caesar Supreme due to potential health risk
The Food and Drug Administration released this company announcement on November 17, 2020: Fresh Express BB #:115030 is voluntarily recalling...
National Restaurant Association tells governors: Don’t make us scapegoats
WASHINGTON, Nov. 17, 2020 — Today, the National Restaurant Association sent a letter to the National Governors Association (NGA) noting...
Organic Grower Summit announces Roundtable 2020
Panelists for the event are Bruce Taylor, President, Taylor Farms/Earthbound Farm; Vic Smith, President, JV Smith Companies; and Soren Bjorn, President,...
USDA reduces size of Florida Tomato Committee
November 16, 2020 — The U.S. Department of Agriculture is amending the Florida Tomato Marketing Order to reduce membership of...
Hazel Tech announces partnership with Fruits n’ Rootz
The upstart subscription fruit box brand focused on empowering social change partners with Hazel Tech to ensure peak quality CHICAGO,...
Hallmark’s Countdown to Christmas features Envy apple
Los Angeles – Envy apples will be celebrating the best of the holidays with the Hallmark Channel and its “Countdown...
Desert lettuce starts with high quality
With the transition from Salinas and Huron, CA, to desert regions complete, growers report excellent lettuce quality, but prices will...
Wonderful Halos new crop promotions stress sweetness
LOS ANGELES – Wonderful Halos welcomes its 2020 crop season with a new integrated marketing campaign that draws upon Halos’...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh