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General News
Vertical farming company expands into Pacific Northwest
ORLANDO, Fla., Dec. 08, 2020 (GLOBE NEWSWIRE) — Kalera, one of the fastest growing vertical farming companies in the United...
EFI teams making a difference during pandemic
WASHINGTON – Although 2020 has been a year like no other, Equitable Food Initiative, the workforce development and training organization...
PennRose Farms expands sales staff
Wimauma, FL (Dec. 9, 2020) Established sales specialist, Tyler Hiriak, joins PennRose Farms BB #:297408 as the company continues to...
Trade association leadership evolves
National trade associations have historically played a critical and influential role in the produce industry. They have provided training and...
California Avocado Commission names new board members
IRVINE, Calif. – The California Department of Food and Agriculture seated newly elected California Avocado Commission BB #:145028 board members...
PMA Virtual Town Hall series finishes 2020 with two leaders’ insights
Newark, DE – Produce Marketing Association BB #:153708 has announced that they will cap off this year’s Virtual Town Hall Series...
The Produce Reporter Week in Review – December 11, 2020
Pamela and Greg discuss why Dollar General is calling self-distribution the “gift that keeps on giving,” restaurants in economic “free...
Meal kit provider HelloFresh plans to double capacity
PRESS RELEASE: December 10, 2020 01:44 PM Eastern Standard Time BERLIN–(BUSINESS WIRE)–HelloFresh BB #:299518, the world’s leading provider of meal kits,...
PMA comments on EPA pesticide and GMO exemptions
Newark, DE – The Produce Marketing Association BB #:153708 submitted comments on the U.S. Environmental Protection Agency (EPA) Proposed Rule...
CMI Orchards Kiku apples outpace branded apple category
Wenatchee, WA – CMI Orchards BB #:134183 has announced significant growth in KIKU brand apple sales and production. The popular...
How to promote better diets before precision nutrition
Precision nutrition is on the horizon, and it has the potential bring healthier diets to people like never before. Nonetheless,...
USDA’s new appointments to National Watermelon Promotion Board
The U.S. Department of Agriculture today announced the appointment of nine members to serve on the National Watermelon Promotion Board....
Village Farms announces new ‘Sensational’ tomato variety
Village Farms BB #:153066 is pleased to introduce its newest exclusive tomato variety, Sensational Sara. The question begs asking, who...
Ark Foods introduces purple bell pepper
Brooklyn, NY – Ark Foods BB #:290462 has set out to challenge what grocery shoppers think when they hear “Bell...
Dole names new president for fresh vegetables
CHARLOTTE, NC – December 8, 2020 – Dole Food Company, BB #:124463 the leader in top-quality fresh produce, announced today...
Peruvian asparagus volumes continue steadily
The Peruvian Asparagus Importers Association (PAIA) encourages retailers to promote Peruvian asparagus throughout December and into the New Years’ holiday....
California Giant projects strong winter blueberry volume
WATSONVILLE, CA – California Giant Berry Farms BB #:121061 growers are reporting peak volumes of a promotable organic and conventional...
Thanksgiving grocery trends bring December holiday insight
Survey insights predicting planned Thanksgiving 2020 celebrations pointed to a very different holiday that included smaller gatherings, earlier shopping and...
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Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh