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General News
Oppy sets robotics, pathogen research trials for strawberries
The trials will explore the commercial viability of a specific systems-based approach as well as robotic harvesting Building on its...
2021: The Year of the Merchant
I doubt there would be much argument that the best thing about 2020 is that it’s behind us. From my...
SEPC strengthens safety precautions for Southern Exposure 2021
Millen, GA – As the Southeast Produce Council BB #:191194 continues with preparations for Southern Exposure to be held April...
Pure Flavor receives International Taste Award for new Cloud 9 tomato
PRESS RELEASE: Leamington, ON (February 1st, 2021) – While consumers continue to look for more healthy snacks in the fresh...
Fifth Season expands leafy greens sales in 75 Giant Eagle and Market District locations in two states
Fifth Season selected for its differentiated end-to-end model of robotic-based vertical farming; major distribution expansion brings the freshest-available produce to...
Courchesne Larose hires president of USA operations
MONTREAL, CANADA, February 1, 2021. — Canada-based Group Courchesne Larose BB #:115999 is proud to announce the nomination of Danny...
Naturipe promotes FeBLUEary with peak organic blueberry season
Salinas, CA – Naturipe, BB #:165382 the world’s largest producer of fresh blueberries, is excited to announce its celebration of...
Peddler’s Son rebrands, launches website
Locally Owned Peddler’s Son Has Grown from One $3,000 Truck To Bustling Company With $50 Million in Annual Revenue PHOENIX,...
PBH honors 2020 supporters
February 1, 2021 – The Produce for Better Health Foundation BB #:157162 wants to recognize those who demonstrated their commitment...
Dole recalls salad kit due to undeclared allergens
MONTEREY, Calif.–(BUSINESS WIRE)–Dole Fresh Vegetables, Inc. BB #:114768 is voluntarily recalling a single lot code of Dole Endless Summer Salad...
Navel prices on the rise
A combination of continued strong demand, smaller crop and weather will likely increase California navel orange prices. In an alert...
The Produce Reporter Week in Review – January 29, 2021
Pamela and Greg talk food boxes and the FDA’s investigation into last fall’s E. coli outbreaks. Was the determination total...
Caitlin Tierney Joins Mastronardi Produce
Castroville, CA (January 29, 2021) – Mastronardi Produce BB #:115453 has made several recent moves to spark strong and fast...
Infinite Acres opens Ohio greenhouse
DELFT, Netherlands, Jan. 28, 2021 /PRNewswire/ — Infinite Acres, a full-service, global solutions provider of state-of-the-art vertical farming facilities, celebrates the grand opening of...
Pear Bureau Northwest recruits top luchador to promote healthy eating
PORTLAND, Ore. – Pear Bureau Northwest (PBNW) BB #:162426 is partnering with one of the most famous Mexican wrestlers (Luchadors),...
Jazz apples and Korean chicken wings Super Bowl campaign hits
Los Angeles – T&G’s BB #:163999 innovative Jazz apple campaigns are making the brand a top-10 category performer in North...
Autumn Glory, Cosmic Crisp see national growth
Yakima, WA – December was a very strong month for apples and pears, which were up 7% and 12% in...
Revol Greens appoints Chief Financial Officer
Ag Tech industry CFO veteran brings over 20 years of experience to support national expansion, funding initiatives OWATONNA, MINN. —...
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Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh