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General News
USA Pears launches #WhatsInYourFruitBowl initiative
Sunkist Growers, California Avocado Commission, National Mango Board, California Raisins Marketing Board, Produce for Better Health Foundation join healthy eating...
California avocado season approaches
IRVINE, Calif. – The California Avocado Commission BB #:145028 has updated the forecast for its fiscal year 2020-21 to 292...
Nogales sees strong demand for new commodities and specialty items
Nogales Port Continues to See Diversification of New Commodities, Reliable Supplies of Key Items NOGALES, Az. – Known as the...
The Produce Reporter Week in Review – February 26, 2021
Pamela and Greg talk about the sorry state of produce consumption in PBH’s 2020 State of the Plate, head-to-head produce...
Fresh Del Monte Q4, 2020 financial results show lower sales
-Completes 40% of $100 million asset sale optimization program- -Company continues making progress on its transformation initiatives- -Company reduces long-term...
Countdown to the release of the Dirty Dozen
With the expected release next month of the Environmental Working Group’s annual Shopper’s Guide to Pesticides in Produce, also known...
Gelson’s to be acquired by Japanese supermarket parent
PRESS RELEASE: Encino, Calif. (February 23, 2021) – Gelson’s Markets BB #:113119, a premier Southern California-based supermarket chain, today announced...
USDA extends Round 5 food box contracts
USDA’s Farmers to Families Food Box contracts have been extended through April. USDA communications director Matt Herrick said AMS told...
AgroFresh launches plant-based produce coating
PHILADELPHIA, Feb. 24, 2021 (GLOBE NEWSWIRE) — AgroFresh Solutions, Inc., a global leader in produce freshness solutions, today announced the...
Duncan Family Farms makes executive changes
GOODYEAR, AZ — Duncan Family Farms, BB #:206668 a leading family-owned, multi-regional grower of over 9,000 acres of certified organic...
Moxxy Marketing adds East Coast Project Coordinator
Miami, FL — Moxxy Marketing BB #:341508 has added Carolina Perez, an up-and-coming marketer with experience in the fresh floral...
Tom Vilsack confirmed as Ag Secretary
The U.S. Senate confirmed Tom Vilsack as Agriculture Secretary Feb. 23 by the vote of 92-7. Vilsack, 70, was ag...
Grape purchases on the rise according to shopper research data
Fresno, CA – Findings from a recent consumer research study(1) that gathered insights on purchase, consumption, and shopping behaviors among...
PBH’s The State of the Plate: New Research Reveals America’s Fruit & Vegetable Consumption Is Eroding
Revealing research from the Produce for Better Health Foundation shows fruit and vegetable consumption has declined nearly 10%. Americans are...
FreshEdge’s CIBUS Fresh expands products and automation
INDIANAPOLIS–(BUSINESS WIRE)– FreshEdge’s BB #:193681 CIBUS Fresh, a USDA-certified kitchen, recently added new products and automation in response to its...
Vitalis Organic Seeds announces new tomato lineup
Old-world goodness with a twist of modern world traits now available to growers in the continental U.S. SALINAS, CA —...
VIVA Fresh golf tournament returns
Mission, Texas – Like many annual events over the past twelve months, the Viva Fresh BB #:291044 Open paused in...
Stemilt readies d’Anjou pears for Spring promotions
WENATCHEE, Wash. – Are retailers ready to build up their pear categories with high quality, flavorful pears? If so, then...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh