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General News
Lettuce sees stronger demand as it moves from desert to central California
Lettuce and other leafy greens are moving from the California/Arizona desert to the short Huron, CA, season, with the Salinas...
Dining Alliance partners with Atlantic Food Distributors
WALTHAM, Mass., March 25, 2021 /PRNewswire/ — Atlantic Food Distributors, BB #:159735 an Ohio-based broad line food distribution specialist, has...
Revol Greens expands greenhouse program with romaine packs
OWATONNA, MINN. — Expanding what is already one of the most diverse greenhouse baby leaf and head lettuce portfolios on...
Study shows leafy greens essential for muscle strength
Eating just one cup of leafy green vegetables every day could boost muscle function, according to new Edith Cowan University...
USDA announces ‘Pandemic Assistance for Producers’
WASHINGTON, March 24, 2021 — Agriculture Secretary Tom Vilsack announced today that USDA is establishing new programs and efforts to...
Driscoll’s adds two to its board of directors
WATSONVILLE, CALIF., March 24, 2021 – Driscoll’s, BB #:116044 the market leader of fresh berries, announced today the appointment of...
PlantX partnership with Food Network Chef Anne Thornton to create PlantXReset program
VANCOUVER, BC, March 24, 2021 /PRNewswire/ – PlantX Life Inc. is pleased to announce that it has entered into a...
iFoodDS closes $15MM investment for food safety
SEATTLE, March 24, 2021 /PRNewswire/ — iFoodDS, a leading platform provider of food safety, traceability, and quality management solutions for...
Zespri appoints new Market Manager North America
ORANGE COUNTY, CA – Zespri’s BB #:141270 leadership continues to evolve as plans emerge to meet the growing demand of...
Bowery Farming expands program with Albertsons Companies’ Safeway and Acme Stores in Northeast
NEW YORK, March 23, 2021 /PRNewswire/ — Bowery Farming, the largest U.S. vertical farming company serving almost 800 grocery stores...
Wada Farms announces additions to national sales team
Idaho Falls, Idaho – Wada Farms Marketing Group BB #:189555 announces new hires in the company’s National Sales and Marketing...
Starr Ranch Growers celebrates Spring with Juici variety promotion
Wenatchee, WASH – Starr Ranch Growers BB #:281685 is celebrating the first week of spring with marketing activities designed to...
Greenyard receives full bank refinancing and strengthens capital structure
Sint-Katelijne-Waver, Belgium, 22 March 2021 — Before the end of the financial year (March 2021), as previously announced, Greenyard has...
Trader Joe’s: Pandemic Woes
Although Trader Joe’s Company, BB #:162286 Monrovia, CA, response to the COVID-19 pandemic was proactive and nimble to protect both...
Consumer demand rises for SweeTango apples
Swedesboro, N.J. – Poised to begin the second half of their marketing season, SweeTango apple growers across North America are...
NAPAR’s annual golf tournament is scheduled for May
Washington, DC – NAPAR’s BB #:162520 annual golf tournament honoring the memory of produce industry leader Pete Class, the former...
FPAA releases Annual Policy Summit agenda
NOGALES, Az. (3/22/21) – On the heels of a successful Tomato Week 2021, the Fresh Produce Association of the Americas...
Loffredo Fresh Foods joins Dining Alliance partners
WALTHAM, Mass., March 23, 2021 /PRNewswire/ — Loffredo Fresh Foods, BB #:101797 an Iowa-based food distributor long known and respected...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh