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General News
Green Life Farms to build second greenhouse in Florida
LAKE CITY, Fla.–(BUSINESS WIRE)–Green Life Farms announced it has commenced construction on its second hydroponic greenhouse in Florida on a...
The Produce Reporter Week in Review – April 2, 2021
Pamela shares a candid report from Viva Fresh and how not everyone will be comfortable with level of contact likely...
PMA/United merger: what you need to know now
Ten years after the last negotiations, the Produce Marketing Association and United Fresh Produce Association are making it official. It’ll...
Ocean Spray specialty berry pack debuts this fall
Three fruit and farming powerhouses tease fresh-forward strawberries in Ocean Spray label Expectations are high for the first-ever Ocean Spray...
J&J Family of Farms invests in new facility, expands grower base
LOXAHATCHEE, Fla., April 1, 2021 /PRNewswire/ — J&J Family of Farms BB #:129874, a Florida-based leading national grower, packer and...
Green Giant, Peeps partner on limited-edition cauliflower flavored bunnies
PARSIPPANY, N.J., March 31, 2021 /PRNewswire/ — Green Giant, the iconic brand synonymous with delicious and high-quality vegetables for families,...
AppHarvest begins shipping tomatoes on the vine from Morehead, KY, facility
MOREHEAD, Ky., April 01, 2021 (GLOBE NEWSWIRE) — AgTech leader AppHarvest, Inc. (NASDAQ: APPH, APPHW), today announced that its first harvest...
CA Avocado Commission advertising supports peak avocado season
IRVINE, Calif. – The California Avocado Commission BB #:145028 is extending its consumer advertising campaign, “The best avocados have California...
Mushroom Council puts mushrooms on the menu for Earth Month
April is Earth Month, and the Mushroom Council BB #:161860 will be making the most of these 30 important days...
Desbry tropical avocado season continues strong with Hazel
WP Produce and Hazel Tech Grow Program by 35% CHICAGO, IL – Hazel Technologies, BB #:302595 a USDA-funded company providing...
Apeel expands avocado partnership network
SANTA BARBARA, Calif. – Apeel BB #:345580 today announced an expanded partnership network made up of more than 20 avocado...
FiveStar Gourmet Foods appoints president
Industry executive Michael Solomon brings 30 years of fresh food and manufacturing category expertise ONTARIO, CALIF. (March 30, 2021) —Premium...
Sonora grape export forecast smaller than previous seasons
Hermosillo Sonora, Mexico March 30th, 2021 — The Sonora Grape Growers Association (AALPUM) projects 21.5 million 18 lb. (8.2 kg)...
Driscoll’s signs New Plastics Economy Global Commitment
WATSONVILLE, Calif.–(BUSINESS WIRE 3-31-21)–Driscoll’s, BB #:116044 the world’s fresh berry leader, today joins The New Plastics Economy Global Commitment to...
Private equity firm to acquire Sun World
PALM DESERT, CA – Sun World International LLC BB #:172413, the global fruit genetics, R&D and licensing company, today announced...
Produce working group sends 30 food box recommendations to USDA
WASHINGTON, D.C. – March 31, 2021 – Today, United Fresh Produce Association’s BB #:145458 Produce Box Working Group presented USDA...
Foodservice Recovery Part 1: The Near Term
For the last year, the Produce Marketing Association BB #:153708 has met with a group of members weekly to discuss...
AeroFarms and Hortifrut to partner on blueberries, caneberries in vertical farms
NEWARK, N.J. & SANTIAGO, Chile–(BUSINESS WIRE)–AeroFarms, a certified B Corporation and leader in vertical farming, and Hortifrut S.A., BB #:154303...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh