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General News
Ocean Mist Farms launches spring artichoke promotion
CASTROVILLE, Calif. (April 19, 2021) – Ocean Mist Farms, BB #:111742 the leading grower and marketer of fresh artichokes in...
Church Brothers Farms adds to sales team, promotes staff
SALINAS, Calif. – Church Brothers Farms BB #:161800 made additions to its sales team and promoted existing staff as part...
USDA withdraws proposal to add Romas to Florida tomato marketing order
Date April 19, 2021 — The U.S. Department of Agriculture (USDA) is withdrawing a proposal that would have revised the...
Exploring H-E-B: Community Focus
A sense of responsibility to its community has been part of H. E. Butt Grocery Company BB #:106490 since its...
The Produce Reporter Week in Review – April 16, 2021
Greg thinks the USDA’s food box cancelation is political, Pamela thinks it’s because the program wasn’t doing enough. Is there...
NatureFresh Farms’ new program to reduce food waste
A recent loss conscious program focuses on selling Nature Fresh Farms BB #:274537 imperfect produce to reduce food waste. The...
Total Produce $1.44bn refinancing includes loan for Dole acquisition
14 Apr 2021 Total Produce plc announced today that it has entered into a credit agreement with Coöperatieve Rabobank U.A.,...
Brighter Bites raises $40K with virtual fundraising event
Houston, TX – Brighter Bites, BB #:371141 a nonprofit organization that delivers fresh fruits, vegetables and nutrition education resources directly...
Port Manatee FL container trade soars 74 percent
PALMETTO, FL – Port Manatee’s vibrant containerized cargo trade keeps soaring to record heights, with the number of container units...
PMA and United Fresh to hold member vote on merger
WASHINGTON D.C. and NEWARK, DE – The Boards of Directors of the Produce Marketing Association (PMA) BB #:153708 and United...
United Fresh critical of USDA’s food box cancelation
Statement by United Fresh BB #:145458 on USDA’s Decision to End The Food Box Program On behalf of the millions...
Square Roots harvesting from new Michigan greenhouse
Square Roots is expanding fast—deploying its latest indoor farm in Michigan in just three months. To meet rapidly increasing demand...
Exploring H-E-B: Market Share and Banners
When it comes to market share, H. E. Butt Grocery Company BB #:106490 dominates in 11 South and Central Texas...
CPMA panel: Pandemic forces global supply chain changes
Much like consumers, produce companies around the globe will be more cautious and more focused on local than before the...
PMA hosts workshop: Growing a Healthier World Challenge
Newark, De. – Produce Marketing Association (PMA) BB #:153708 will hold an executive workshop on April 19 to mobilize the...
Magic Sun expands product line and sales staff
Richmond, VA – Magic Sun, a leading hydroponic grower in Mexico, is seeing continued growth and demand in its original...
California Giant releases new foodservice edition of The Buzz
WATSONVILLE, CA – California Giant Berry Farms BB #:121061 elevates their investment to the foodservice industry by introducing a new...
Report shows organic fresh produce sales grow 9% in Q1 2021
Monterey, CA (April 14, 2021) — Total organic fresh produce sales for the first quarter of 2021 saw a continuation...
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Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh