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General News
USHBC releases Grab a Boost of Blue video ads
USHBC’s new strategic positioning and call-to-action, Grab a Boost of Blue, taps into consumers’ passion for blueberries and motivates them...
Thousands pick asparagus when Ag labor fails
“Frustrated Oregon farmer turns to social media to raise awareness of labor problem” “Oregon farmer opens fields to public in...
Michoacán avocado supplier meets rising demand with direct-sourced, bagged options
FOR IMMEDIATE RELEASE: April 26, 2021 — As avocado demand continues to rise and retailers look forward to Cinco de...
Prima Wawona announces major stone fruit expansion
Fresno, CA – Prima Wawona, BB #:165373 the world’s leading grower and marketer of conventional and organic peaches, nectarines, plums,...
Retail dietitians want help promoting produce
A recent survey of retail dietitians by the Produce for Better Health Foundation BB #:157162 shows that produce grower-shippers can...
Retail data shows Cosmic Crisp apple growth potential
Yakima, WA April 23, 2021 — After a record-breaking sophomore year that is not over yet, Cosmic Crisp apple’s growth...
Fruit breeder IFG unveils plans for $12MM research facility in California
BAKERSFIELD, Calif., April 26, 2021 (GLOBE NEWSWIRE) — IFG, the world’s top fruit-breeding and licensing company widely recognized for inventing...
Suzuki Farm updates logo and website
SEATTLE, April 26, 2021 /PRNewswire/ — Today, Suzuki Farm, a Delaware-based farm, announced that it has launched an updated logo...
Vertical farmer 80 Acres enters research agreement with University of Arkansas
HAMILTON, Ohio, April 26, 2021 /PRNewswire/ — Vertical farming business 80 Acres Farms has entered into a collaborative research agreement...
Federal spending on food assistance reached record high in 2020
Spending on USDA’s food and nutrition assistance programs jumped 30 percent in fiscal year (FY) 2020 to an inflation-adjusted record...
USDA gives deregulation extension to Simplot GMO potato
Published: Apr 23, 2021 — The U.S. Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service (APHIS) is extending...
Envy apples to be featured in Kitchn’s inaugural Brunch Fest virtual event
Los Angeles (April 26, 2021) – Envy apples is joining the popular food and lifestyle media outlet Kitchn in celebrating...
Golden Medal Mushroom recalls enoki mushrooms
Company Announcement Golden Medal Mushroom Inc. of Los Angeles, CA is recalling all cases of its 200g/7.05-ounce packages of Enoki...
The Produce Reporter Week in Review – April 23, 2021
Pamela and Greg discuss why United Fresh is concerned about the future of the produce-only food box, and the legacy...
Stemilt apple market analysis shows year-over-year sales drop in March 2021
March 2020 Retail Surge Shuffles Apple Performance But Summer Opportunities Abound WENATCHEE, Wash. – The most recent Stemilt Fast Facts:...
Buffet restaurant chain cites pandemic in bankruptcy filing
SAN ANTONIO–(BUSINESS WIRE)–Fresh Acquisitions, LLC which operates Furr’s Fresh Buffet, and several of its affiliates including Buffets LLC and its...
Online grocery start-up hires WhatsApp, Facebook veteran to lead business development
BURLINGAME, Calif.–(BUSINESS WIRE)–Farmstead, the first online grocer to offer fresh, high-quality groceries, delivered for free, at better prices than local...
Washington ag groups win lawsuit against restrictive state COVID rules
LACEY, WA — April 21, 2021 — Yakima County Superior Court Judge Blaine Gibson ruled in favor of agriculture groups,...
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Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh