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General News
Taco Bell to open four-lane drive-thru
IRVINE, Calif., June 6, 2022 /PRNewswire/ — Taco Bell BB #:117037 is redefining drive-thrus as consumers know it with one...
Gelson’s: The fine dining of retail
With just 27 locations from San Diego to Santa Barbara, Gelson’s Markets BB #:113119 is recognized as one of the...
Stemilt shows Cosmic Crisp apples had strong spring
WENATCHEE, Wash. – The Cosmic Crisp apple gained retail momentum this spring and made waves after appearing on the first...
West Pak opens distribution center in NJ
Murrieta, CA & Logan Township, NJ (June 1, 2022) – The grand opening of West Pak Avocado’s BB #:117036 new...
NWPB launches ‘Use the Whole Watermelon’ campaign
Winter Springs, FL – This month, National Watermelon Promotion Board (NWPB) BB #:153670 has launched its largest consumer-focused campaign of...
Bobalu Berries supports graduation season with college scholarships
Oxnard, CA – As Bobalu Berry Farms BB #:354734 managing partners continue with their daily walks in their strawberry fields, students...
California retail is as varied as its produce
It’s not surprising California, especially Southern California—with its proximity to superb growing regions, international trade, and a diverse population and...
IFPA gives produce impact of USDA’s Food System Transformation Framework
June 1, 2022 Washington, D.C. and Newark, DE. – International Fresh Produce Association (IFPA) BB #:378962 has responded to the...
FDA updates Hepatitis outbreak investigation of strawberries
06/01/2022 — The FDA, along with CDC, and state and local partners, is investigating a multistate outbreak of hepatitis A...
Boosting Brain Health Month with blueberries
During its second 2022 “power period,” USHBC is promoting blueberries’ health benefits with new industry resources and partnerships FOLSOM, Calif....
USDA seeks nominees for the National Potato Promotion Board
The U.S. Department of Agriculture Agricultural Marketing Service is seeking nominees for the National Potato Promotion Board to succeed 65...
Fresh Del Monte enters row crop business
Fresh Del Monte BB #:111187 is expanding its crop portfolio as it continues to find innovative ways to optimize its...
Litehouse Inc. partners with professional golfer
SANDPOINT, Idaho – Litehouse Inc., BB #:171389 a 100% employee-owned company and leader in refrigerated salad dressings, dips, sauces, cheese...
Ecuador to supply avocados to U.S.
A new avocado supplier to the U.S. has just been added. USDA’s Animal and Plant Health Inspection Service (APHIS) has...
Brighter Bites partners with DoorDash
The Partnership Has Launched in New York City, D.C. & Houston with Plans to Extend Into More Cities in 2022...
The Dirty Dozen: Effects on produce consumption
What effect have lists like the Dirty Dozen had on produce consumption? Lauren Scott, chief strategy officer for the International...
Colombia Avocado Board celebrates 10th anniversary of Free Trade Agreement
Orlando, FL (May 23, 2022) – The Colombia Avocado Board (CAB) joined by industry leaders from Colombia and the United...
PRO*ACT hires vice president of technology
Monterey, CA – North America’s leading distributor of fresh produce PRO*ACT BB #:141746 is excited to announce William Foster as...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh