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General News
Instacart unveils enhanced ad buying experience
Instacart Launches Shoppable Video Ads for all Advertisers Following a Pilot with More than 40 Brands, Including Celsius, Clorox, Hormel,...
Edible Garden adds three new greenhouse-grown salad kits
BELVIDERE, N.J., Oct. 21, 2022 (GLOBE NEWSWIRE) — Edible Garden AG Incorporated BB #:336701, a leader in controlled environment agriculture...
Northwest pear season begins
MILWAUKIE, Ore., Oct. 21, 2022 /PRNewswire/ — Fall is in full swing, and fresh Pacific Northwest–grown USA Pears are available...
The Produce Reporter Week in Review – October 21, 2022
Greg says the upcoming Global Fresh Produce & Floral show is set to be the biggest industry event … ever,...
West Pak Avocado kicks off new campaign at IFPA expo
Murrieta, CA – West Pak Avocado BB #:117036 is officially kicking off its 100% Avo-Focused campaign at the International Fresh...
Remembering Victor Moller, Chilean berry icon
Hortifrut Statement, October 20, 2022: With great regret we announce the passing of our beloved founder and prominent agricultural entrepreneur...
IFPA receives 2022 USDA NIFA grant
Newark, DE. and Washington, D.C. – International Fresh Produce Association (IFPA) BB #:378962 is pleased to announce that it is...
NEPC announces board changes
The New England Produce Council Inc. BB #:170872 announced Oct. 18 a number of changes to its board of directors....
FirstFruits Farms expands leadership staff
Yakima, WA – In preparation for this year’s apple season, FirstFruits Farms BB #:355280 has made it a priority to...
Braga Fresh to debut Easy Pan Veggies product line at IFPA
SOLEDAD, Calif. – Braga Fresh BB #:206762 will debut the Easy Pan Veggies product line at IFPA Orlando in the Grower...
Inflation hits organic produce; volume down but sales up
Monterey, CA — Ongoing inflation resulted in higher retail prices of organic fresh produce during the third quarter of 2022,...
Video shows Salinas lettuce damage
Markon Cooperative BB #:123315 released a Live from the Fields video October 19, showing the damage and significant yield loss...
Florida tomatoes rebound from Hurricane Ian
Maitland, FL, October 19, 2022: Florida’s November tomato crop will be smaller than normal due to the impact of Hurricane...
Popmenu study shows 58% of consumers dining out more in 2022
ATLANTA, Oct. 20, 2022 (GLOBE NEWSWIRE) — Despite increasing food and energy prices and tighter budgets, U.S. consumers continue to...
FMI survey shows consumers plan to adjust holiday grocery budgets due to inflation
October 20, 2022 ARLINGTON, Va.–(BUSINESS WIRE)–FMI—The Food Industry Association BB #:162464 released Part VI of its U.S. Grocery Shopping Trends...
UNFI partners with CoupDog for digital coupon technology
October 20, 2022 PROVIDENCE, R.I.–(BUSINESS WIRE)–United Natural Foods, Inc. BB #:158953 today announced a new relationship with CoupDog that will...
Ocean Mist Farms hires senior director of marketing
CASTROVILLE, Calif. (October 20, 2022) – Ocean Mist Farms BB #:111742, the leading grower and marketer of fresh artichokes in...
Produce Alliance announces partnership with Copia
In light of World Food Day, Produce Alliance, BB #:159218 a leader in produce procurement and distribution, announced its new...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh