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General News
Church Brothers expands VP’s role to include loading and logistics
SALINAS, Calif. – Mike Manderson is taking on an expanded role at Church Brothers, BB #:161800 effective immediately. Mike Manderson...
Cold snap hits CA-AZ desert region
January 17, 2023 — After two weeks of favorable weather, a cold trough sweeping through the Arizona/California desert region will...
Stemilt boosts Pink Lady sales with Valentine’s Day ad promotion
WENATCHEE, Wash. – Valentine’s Day wouldn’t be as sweet without making Pink Lady apples a top promotional item for the...
Fullei Fresh recalls alfalfa sprouts due to possible health risk
MIAMI, FL – Fullei Fresh BB #:181557 is voluntarily recalling Alfalfa Sprouts due to the detection of Shiga toxin producing...
GSA of California highlights resilience of Salinas area during flooding
Our region has experienced repeated storm systems that have flooded homes, roads and businesses and impacted farms. While we continue...
Acosta’s six predictions for retail in 2023
Jacksonville, Fla. (Jan. 12, 2023) – 2023 brings some lingering economic challenges — inflation, labor shortages and supply chain issues — that...
USDA publishes Strengthening Organic Enforcement final rule
WASHINGTON, Jan. 18, 2023 — Today, the USDA National Organic Program (NOP) previewed the Strengthening Organic Enforcement (SOE) final rule....
AgSocio labor contractor achieves EFI verification through pilot program
WASHINGTON – Equitable Food Initiative, BB #:385632 the workforce development and certification organization that partners with growers, farmworkers, retailers and...
CMI Orchards drives 2023 sales with branded organics
Wenatchee, WA – 2023 has embarked full-force and CMI Orchards BB #:134183 is rising to the challenge. Over the last...
Sollum raises $30MM for greenhouse tech growth
Montréal, Québec, Canada, January 16, 2023 – Sollum Technologies has closed a $30 million financing round, including $25 million from...
Uber Eats, Visa partner for greener restaurant packaging
DAVOS, Switzerland, Jan. 16, 2023 /PRNewswire/ — Uber and Visa today announced a new program designed to support small-and medium-sized...
GrubMarket makes leadership changes at Sierra Produce
SAN FRANCISCO, Jan. 17, 2023 /PRNewswire/ — GrubMarket BB #:301166 announced today that Jim Hohman, former East Coast Sales Manager...
Natural Delights kicks off 2023 with favorable shopper data
Yuma, Ariz. – Bard Valley Natural Delights BB #:163391 is bringing big date energy into 2023 thanks to Whole Foods’...
FDA releases fact sheet for harvest and post-harvest agricultural water provisions
January 13, 2023 — The intended enforcement discretion period for the harvest and post-harvest agricultural water provisions for covered produce...
Westfalia Fruit rings in 2023 with strong supply of quality avocados
OXNARD, CA – Westfalia Fruit, BB #:300553 the world’s global leader of fresh avocados, is currently ringing in the new...
New technology improves self-checkout fresh produce recognition
New Vynamic Smart Vision POS solution built on SeeWare distributed machine learning simplifies in-store checkout for frictionless, accurate self-service transactions. NEW...
Growing with purpose: CEO shares vision for Whole Foods Market
AUSTIN, Texas – Whole Foods Market BB #:105327 CEO Jason Buechel unveiled Whole Foods Market’s 10-year vision to lead the company into the...
FPFC introduces 2023 Board of Directors
Southern California — On Saturday, February 4, 2023, the industry will gather for “the Heist, Featuring Ocean’s 58” a Casino...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh