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General News
Instacart Business promises efficiency and savings to companies
Instacart announces new business-focused offering highlighting retailers Costco Business Center, Staples, Restaurant Depot, BJ’s Wholesale Club, and Gordon Food Service...
Emerald Packaging appoints new president
UNION CITY, Calif. – Emerald Packaging, the #1 produce flexible plastic packaging company in the U.S., has announced the promotion of Pallavi...
Brighter Bites receives increased donations from Mission Produce, Sunset, and Taylor Farms
HOUSTON (February 28, 2023) – Brighter Bites BB #:371141, a national nonprofit that delivers fresh fruits and vegetables directly into...
AFF: Following the ‘Dirty Dozen’ list makes produce bill go up 48%
This is a blog post from the Alliance for Food and Farming on February 22, 2023: First, peer reviewed research...
Superfresh Growers’ EverCrisp having strong season
Yakima, WA – Superfresh Growers BB #:113721 second Washington State EverCrisp apple crop is off to a great start. A...
Columbia Fruit names new CEO
FOR IMMEDIATE RELEASE February 24th, 2023 Wenatchee, WA: CMI Orchards BB #:134183 announced today that Brett Reasor will be joining...
Awe Sum Organics hires VP of sales and business development
Kevin Leap, with over 25 years of organic produce sales experience, has recently joined Awe Sum Organics BB #:157008, the...
Unfold, GoodLeaf partner to develop leafy greens
DAVIS, Calif.–(BUSINESS WIRE)–Unfold, an industry-leading seed and digital solutions company advancing the vertical farming industry, and GoodLeaf Farms, Canada’s largest...
Rain disrupts California strawberries
Markon Cooperative {{BB #:123315}} released this crop update February 27, 2023: California’s weather forecast is calling for rain in Santa Maria...
Watermelon consumption associated with higher diet quality, study finds
Nutrition Study Finds Watermelon Intake Associated with Higher Diet Quality in Children and Adults Winter Springs, FL – National Watermelon...
Fruit and Vegetable Industry Advisory Committee meeting set for April
February 27, 2023 — The U.S. Department of Agriculture (USDA) today announced the Fruit and Vegetable Industry Advisory Committee (FVIAC)...
IFG celebrates 20-year anniversary of Cotton Candy grape
BAKERSFIELD, Calif. – International Fruit Genetics LLC (IFG), the world’s largest table grape breeder, which boasts 48 patented table grape varieties,...
USApple promotes manager of environmental affairs
Falls Church, Va. — The U.S. Apple Association BB #:145473 today announced the promotion of Mitchell Liwanag to Manager of...
Zespri to unveil new merchandising plan at SEPC
ORANGE COUNTY, CA – Zespri’s BB #:197845 account managers will be at booth 621 to meet with retailers during the...
IFPA urges USDA and FDA to update WIC packages
February 23, 2023 Washington, DC and Newark, DE – As the International Fresh Produce Association (IFPA) BB #:378962 continues its...
The Produce Reporter Week in Review – February 24, 2023
Pamela and Greg break down the latest in the Kroger/Albertsons merger: why some ag groups are opposed to it going...
Crop update: Weather to slow strong citrus season
Markon Cooperative BB #:123315 released this citrus crop update February 23, 2023: Forecasts call for rain in California’s citrus growing...
Equifruit president honored as banana innovator
Montreal, QC – Equifruit’s BB #:329901 President, Jennie Coleman, is among the winners of this year’s Globe and Mail Changemakers...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh