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General News
Wonderful Pistachios ‘Get Crackin’ campaign returns
LOS ANGELES – The iconic “Get Crackin’” campaign that helped Wonderful Pistachios BB #:355607 become a household name is back!...
Awe Sum Organics announces new Senior Operations and Systems Manager
Isaac Contreras recently took on a role as Senior Operations and Systems Manager for Awe Sum Organics Inc. BB #:157008...
The Produce Reporter: SEPC Special Edition
Pamela calls in from the trade show floor at the Southeast Produce Council’s Southern Exposure in Orlando with an overview...
Blue Apron elevates weekend meals with new ‘Brunch Box’
NEW YORK – Blue Apron BB #:292398 introduces its first-ever Brunch Box designed to help customers elevate weekend meals this...
Bobalu Berries adds to sustainability efforts in 2023
Oxnard, CA – Despite the continued weather disruptions in California since the beginning of January, Bobalu Berries BB #:354734 has...
CMI Orchards amplifies apple sales with Kanzi
Wenatchee, WA: CMI Orchards BB #:134183 sparkling new CatStats report shows Kanzi apples live up to the name as a...
Braga Fresh installs new technology to gather real-time CO2 data
Soledad, CA — Leading organic grower, Braga Fresh, BB #:206762 partnered with predictive agriculture company, Agrology, to install a regenerative...
FMI’s Power of Produce 2023 explores changing buying habits
ARLINGTON, VA — FMI – The Food Industry Association BB #:162464 today released the Power of Produce 2023 report at...
Wind, cold affects desert lettuce quality
Markon Cooperative BB #:123315 released this crop update March 2, 2023: Yesterday, March 1, the Arizona/California desert growing region experienced...
Avocados From Mexico promotes two leaders
DALLAS – Avocados From Mexico, BB #:371130 the no. 1 selling avocado brand in the U.S., has prioritized growing demand for...
IFPA names new director of floral programs
Washington, DC and Newark, DE – The International Fresh Produce Association (IFPA) BB #:378962 is pleased to announce Deborah Zoellick as...
USDA Equity Commission makes 32 recommendations
Initial report from the USDA Equity Commission’s Agriculture Subcommittee provides 32 recommendations to remove barriers to inclusion and access at...
Pacific Trellis Fruit expands sales staff
LOS ANGELES, CA – Pacific Trellis Fruit, BB #:164166 the owner of the Dulcinea brand, has promoted two of its...
GoldenSun Insights grows marketing department
Batavia, OH — Jason Fuller and Randy Riley, co-owners of GoldenSun Insights (GSI), announce continued growth for the company in 2023....
Duda Farm Fresh Foods launches annual National Celery Month consumer sweepstakes
Oviedo, Fla. – Duda Farm Fresh Foods, BB #:189666 a leading grower of fresh vegetables and citrus, launches its annual...
Pure Flavor celebrates ‘National Snack Day’ with week-long snackathon
Pure Flavor BB #:170379 is celebrating the flavor, nutrition, and fun of healthy snacking with a week-long campaign leading up...
Braga Fresh to debut Easy Pan Veggies at SEPC
SOLEDAD, Calif. – Braga Fresh BB #:206762 will feature the company’s Easy Pan Veggies product line at SEPC Southern Exposure 2023...
IFPA criticizes Department of Labor H-2A wage revisions
March 1, 2023 — The Department of Labor released the Final Rule regarding the Adverse Effect Wage Rate (AEWR) for...
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Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh