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General News
Inside Frutura’s Coca-Cola branding agreement
Last week Frutura, the global sales and marketing network, signed a licensing agreement with The Coca-Cola Company. This represents the...
EFI announces new hires to support certification program
WASHINGTON, April 24, 2023 – Equitable Food Initiative BB #:385632, the capacity-building and certification organization that partners with growers, farmworkers,...
OPN: Inflation takes bite out of organic fresh produce sales in Q1 2023
(Monterey, CA — April 24, 2023) Ongoing inflation continued to impact organic fresh produce sales in the first quarter of...
California Avocado Commission releases 2023 marketing plan, crop forecast
IRVINE, Calif. (April 24, 2023) – Spring has sprung and California avocado season has begun in earnest. Winter and early...
Highline Mushrooms transitions to recycled clear plastic tills
April 24, 2023 Leamington, ON – Highline Mushrooms recognizes the plastic concerns in our industry and the need for immediate...
Riveridge Produce Marketing adds two Michigan produce veterans in sales
SPARTA, Mich. – April 24, 2023 — Longtime Michigan produce marketers Bruce Heeren and Marilyn Heeren join the sales desk...
Oppy celebrates 20-year promise at CPMA Fresh Week
Vancouver, BRITISH COLUMBIA — Committing to a promise of service and selection 20 years ago, the grower, marketer and distributor...
Church Brothers hires director of sustainability
SALINAS, Calif. – April 24, 2023 – Church Brothers Farms BB #:161800 today announced that it has hired Mishalin Modena...
Retail foot traffic drops in 2023 Q1
With the first quarter of 2023 behind us, Placer.ai dove into offline traffic data to understand how the ongoing economic...
Tom Lange Co. mourns past president and chairman Farrell Cole ‘Dutch’ Gay
It is with great sadness that we announce the passing of one of our dear friends and founders, Farrell Cole...
AgroFresh partners with Strella for better apple and pear data
New innovative sensor technology enhances real-time monitoring of apple and pear ripening process; offers packers an eye into their storage...
DNO Produce announces staff promotions
Barnett, Middleton, and Snyder Elevate to New Roles at DNO Produce COLUMBUS, OH – DNO Produce (DNO), BB #:134515 a...
ALC Logistics executive elected as transportation association chair
Kenny Lund, Executive Vice-President of ALC and ALC Logistics, has been elected as the Chair of the Highway Logistics Conference,...
WP Produce to debut Desbry fruits at CPMA
Brand among Fresh From Florida Exhibitors with SUSTA Miami, FL – WP Produce, BB #:143203 a Miami-based and family-owned grower,...
South Texas Onion Committee releases TX1015 Sweet Onion marketing plan
Mission, Texas (April 19, 2023) – The Texas International Produce Association (TIPA) BB #:162361 is busy promoting Texas 1015 Sweet...
Sunset releases the Fifth Taste: Umami Bombs snacking tomatoes
Kingsville, ON (April 24, 2023) – Mastronardi Produce BB #:115453 has revealed its latest product launch with the addition of...
Ocean Mist Farms launches annual Gold Standard artichoke promotion
CASTROVILLE, Calif. (April 24, 2023) – Ocean Mist Farms BB #:111742, the leading grower and marketer of fresh artichokes in...
Canadawide opens second warehouse
MONTREAL, Quebec — It is with great pride and excitement that Canadawide BB #:117489 officially announces the opening of its...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh