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General News
Hass Avocado Board offers sustainability tools via webinar
MISSION VIEJO, Calif. (November 1, 2023) – Recognizing nearly all avocado purchasers (96%) are aware, engaged and concerned about environmental...
Brighter Bites expands to 11th location
PHOENIX (November 1, 2023) – Brighter Bites, BB #:371141 a national nonprofit that delivers fresh fruits and vegetables directly into...
Molly’s Grape & Citrus launches two new brands
Bakersfield, CA, Oct. 30, 2023 – Molly’s Grape & Citrus Company, LLC BB #:371532 is proud to announce the launch...
Lettuce growers recovering from heat in Huron, CA
Markon Cooperative BB #:123315 released this Huron, CA lettuce update October 30, 2023: Markon First Crop (MFC) Green Leaf, Iceberg,...
Sponsored Content: Lineage celebrates 50th patent
Just over a decade ago, Lineage BB #:294667 set out to transform the world’s food supply chain to eliminate waste...
IFPA: In context with food industry consolidation
The move to finally merge PMA and United Fresh took place during a long period of consolidation in food and...
New Jersey students benefit from fresh produce program
TRENTON, NJ – As part of the New Jersey Department of Agriculture’s continuing efforts to improve nutritional opportunities for school...
USDA announces $32MM in grants to strengthen local and regional food systems
WASHINGTON, Oct. 30, 2023 — The U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service today awarded more than $32 million for...
Sun World launches Autumncrisp consumer marketing campaign at NY festival
NEW YORK CITY (Oct. 30, 2023) – Start spreading the news! Earlier this month, Sun World International BB #:172413 took...
Blue Book Services names CFO
CAROL STREAM, IL – Dan Wywrot has joined Blue Book Services as Chief Financial Officer. Prior to becoming the CFO...
Cornell study finds online grocery baskets have less produce than in-store carts
October 30, 2023 — Online grocery carts tend to include less variety and fewer fruits and vegetables than those in...
Avocados From Mexico to title sponsor college football Cure Bowl
DALLAS, Oct. 31, 2023 — Avocados From Mexico, BB #:371130 the number one selling avocado brand in the U.S., is uniting good...
Strawberry Commission highlights sustainability
WATSONVILLE, Calif. – (Oct. 26, 2023) – To demonstrate its commitment to farming better, the California Strawberry Commission BB #:153596...
IFPA: Charting the synergies and challenges as integration continues
A merger between the United Fresh Produce Association (United Fresh) and the Produce Marketing Association (PMA) had been discussed for...
IFPA’s CEO on the State of Our Industry
October 27, 2023 This time last week, I had just delivered the State of the Industry at Anaheim for our...
Mission Produce UK expansion plans includes mangos
Oxnard, Calif. – October 30, 2023 – Mission Produce, Inc. BB #:118126 a world leader in sourcing, producing, and distributing...
USApple launches healthy eating program
Five schools focused on healthy eating initiatives will each win $5,000 Falls Church, VA (October 26, 2023)—The U.S. Apple Association...
Organic Grower Summit to hold grower roundtable
(MONTEREY, CA—October 25, 2023) Leadership from three of the nation’s most progressive organic growing operations have been confirmed as panelists...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh