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General News
Southeast Produce Council announces 2024 Vorhees Vision Scholarship recipients
Millen, GA (February 12, 2024) – The Southeast Produce Council BB #:191194 has announced this year’s Vorhees Vision Scholarship recipients....
Splendid by Porvenir returns “Save the Jaguar” mango program
Jaguar Mango made a strong debut last mango season and is back and ready to make its way to retailers...
The Year Ahead: Teaching consumers the basics
Consumers may know fruits and vegetables are healthy, but many don’t know what to do with them. Megan McCarthy, chef...
The Produce Reporter Week in Review – February 9, 2024
Greg finally got his first WinCo experience. How does it compare to his beloved Aldi? And Pamela’s flair this week...
Pacific Coast Fruit debuts new name: Pacific Coast Fresh Co.
Portland, Oregon – (February 8th, 2024) – Pacific Coast Fruit Company BB #:100777, one of the Northwest’s largest independent produce...
Heavy rains halt California strawberry harvests ahead of Valentine’s Day
It might be time to explore other chocolate-dipped fruit for those Valentine’s Day displays because strawberries will be short this...
BrightFarms recalls salad kit containing cheese associated with Listeria outbreak
IRVINGTON, N.Y., Feb. 8, 2024 /PRNewswire/ — In response to a voluntary recall initiated by Rizo Lopez Foods, Inc. who produces and supplies cheese...
Ready Pac recalls four salads with cheese related to Listeria outbreak
IRWINDALE, Calif., Feb. 8, 2024 /PRNewswire/ — With the safety of its consumers being a top priority Ready Pac Foods, Inc. has...
Fresh Express recalls salads with cheese related to Listeria outbreak
ORLANDO, Fla., Feb. 8, 2024 /PRNewswire/ — As a consequence of a recall initiated by a cheese supplier, Rizo-Lopez Foods, Inc., Fresh Express...
Chilean blueberry estimate down 8.5%
According to a crop report by the executive director of the Chilean Blueberry Committee, Andrés Armstrong, and iQonsulting, the new...
The Year Ahead: Strengthening storytime
Growers and marketers have embraced the art of storytelling to get their messages out, but much more can be done...
MountainKing readies for spring crawfish season
HOUSTON, TX (February 6, 2024) – While crawfish season is expected to ramp up a bit later this year due...
Brighter Bites named strategic partner of MyPlate.gov
HOUSTON (February 8, 2024) – Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly into families’ hands,...
Trader Joe’s recalls salads, dressing tied to Listeria outbreak in dairy
Company Announcement: Trader Joe’s of Monrovia, CA is recalling certain products containing cotija cheese, as the cheese used to make...
FirstFruits Farms expands sales team
Yakima, WA, February 8, 2024 – Following FirstFruits Farms’ BB #:355280 recent acquisition of Michigan’s Applewood Fresh Growers along with...
Mastronardi Produce recognized for package brand design, innovation
Kingsville, ON (February 7, 2024) – Mastronardi Produce BB #:115453, the fourth-generation family-owned company that pioneered commercial greenhouse growing in...
The Year Ahead: Driving consumption
Getting consumers to eat more fruits and vegetables is always a focus for the industry. The food-as-medicine movement, increased storytelling,...
Kings River Packing touts Cara Cara citrus for Valentine’s Day
SANGER, CA, February 5, 2024 – With Valentine’s Day right around the corner, Cara Caras are the perfect pink addition...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh