Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
Featured Stories
Bring the data to support marketing strategies
Getting a new product on the shelf can be one of the most challenging things for a marketer, but it...
Tomatoes look to build on pandemic demand bump
We’ve all seen the data that shows the past year has seen huge growth at retail, and the tomato segment...
A coming produce item: Fresh sea vegetables
Like everyone, I suppose, who has ever strolled along a beach on the California coast, I have been awed by...
Video shows devastation of Texas freeze on fruit, vegetable crops
The Texas Farm Bureau talked with growers in the Lone Star State to show the ongoing effects of Winter Storm...
Kroger expands partnership with indoor farm
CINCINNATI, March 9, 2021– The Kroger Co. BB #:100073 and 80 Acres Farms bring farm-fresh produce to customers across Ohio. Today,...
ProduceIQ: Growers struggle to push prices higher into break-even levels
Despite valiant surges by bell pepper and cauliflower, the produce industry needs an increase in demand to drive up struggling...
The value in a business name
Have you ever stopped to think about your business name? I don’t mean how catchy it sounds or how cool...
Driverless tractor tech takes on Salinas
A California technology company promises increased production, better safety and labor savings with its driverless tractor technology. Bear Flag Robotics,...
USDA brings PACA sanctions on CA firm in $1MM+ case
WASHINGTON, March 3, 2021 – The U.S. Department of Agriculture (USDA) has imposed sanctions on Old West Export Inc., BB...
Pets: The produce industry’s rising consumer class
The pet industry is booming in the United States, and pets, especially dogs, represent a unique rising consumer class for...
Yuma lettuce battles ice issues
Growers in the Arizona/California desert region say cold and wind are causing quality issues and delayed harvests. Markon Cooperative BB...
Midwest may have lost one-third of its topsoil
There appears to be a mechanism in the human brain that sorts everything into Good News versus Bad News. What...
ProduceIQ: Markets depressed post Valentine’s
Overall markets descend after holiday pull turns into a lull. While higher-priced fruits and berries finally fall, demand remains anemic...
PMA planning for in-person Fresh Summit
March 1, 2021 Newark, DE – Produce Marketing Association BB #:153708 has announced that Fresh Summit 2021 will take place,...
Pandemic SKU rationalization: here to last?
When the pandemic supply chain crunches hit in mid-March 2020, the produce industry braced itself for SKU rationalization. Were specialties...
Inside the troubling produce consumption trends
You should be concerned if you looked at the data in the State of the Plate: America’s Fruit and Vegetable...
Could the Postal Service be used for fresh produce deliveries?
Washington, DC, Feb. 24, 2021 (GLOBE NEWSWIRE) — A new analysis from World Wildlife Fund (WWF) identifies the United States...
Gelson’s to be acquired by Japanese supermarket parent
PRESS RELEASE: Encino, Calif. (February 23, 2021) – Gelson’s Markets BB #:113119, a premier Southern California-based supermarket chain, today announced...
Hear from our customers
Nickey Gregory Company Expands Brand Reach with Blue Book Advertising
Our brand continues to grow across the Southeast thanks to the publications published by the Blue Book. - Andrew Scott, Director of Marketing & Business Development

A Critical Resource for Managing Credit Risk for Lange Companies
If it weren’t for Blue Book, we would have lost thousands of dollars. - Cindy Barrios, Account Manager at Lange