California strawberry prices rising as weather affects volume

Markon Cooperative BB #:123315 released this California strawberry crop update May 27, 2026:

The California strawberry market is elevated; volume is extremely low. This Thursday’s forecast of rain is expected to further tighten supplies. To ensure orders are filled, growers will pack ahead in anticipation of these weather conditions.

Salinas/Watsonville

• Markon First Crop (MFC) Strawberries are available
• Berry size is large; counts averaging 12 to 16 pieces per 1-pound clamshell
• Quality is good; issues include bruising and white shoulders
• Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
• Expect strong demand and elevated markets through next week

Santa Maria/Oxnard

• Overall quality is good; some bruising and white shoulders have been reported
• Size ranges from small-medium to medium (18 to 22 berries per 1-pound clamshell)
• Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
• Prices will remain elevated for the next 7-10 days

Please contact your Markon Account Manager for more information.