Calavo debuts super jumbo avocado PLUs

SANTA PAULA, Calif. – July 1, 2025 – Calavo Growers, Inc. BB #:113203, a global leader in fresh avocados, announced the introduction of distinctive new PLU stickers for its largest avocado sizes.

These vibrant, oversized labels are designed to prominently feature Calavo’s “Super Jumbo” avocados, enhancing their visibility and appeal on retail shelves.

The new labels measure 36mm x 26mm, a size specifically chosen to correspond with the larger fruit.

Featuring a bright, eye-catching pink color, the stickers prominently display “Super Jumbo” at the top, making it easy for consumers to spot them. The stickers will be applied to Calavo avocados of 36 count or larger, carrying the 4770 PLU number.

This update comes as Calavo’s Peruvian imports from longtime partner Viru Group peaks on 36’s & larger, while also anticipating a more typical size curve from its upcoming Mexican crop, with a greater abundance of 32 and 36 count fruit. “Our largest avocados, the jumbos, are truly special,” commented Gordon Breschini, VP of Fresh Sales for Calavo. “We’ve designed this extra-large PLU sticker to highlight them on the shelf and draw consumer attention to their exceptional value.”

Shoppers consistently seek out jumbo avocados for their generous portions, finding them to be the hit of the party with their ability to satisfy larger servings for sharing with family & friends. Beyond their impressive size, these avocados offer incredible versatility, perfect for shareable guacamole, smoothies, and of course, party-sized salads and burger platters – providing health benefits for the entire family.

Breschini added, “This presents a fantastic opportunity for retailers to enhance, not replace, their current avocado programs by incorporating jumbos. Offering consistent choices of both smaller fruit and jumbos empowers shoppers with options and solutions for healthy meal or party planning. Calavo is also equipped to work with our customers on customized ripening programs to ensure optimal value.”

Calavo Avocados adorned with the new “Super Jumbo” PLU stickers began rolling out the first week of July and will continue to brighten produce departments wherever Calavo Jumbos are sold.

About Calavo Growers, Inc.: Calavo Growers, Inc. (Nasdaq: CVGW) is a global leader in quality produce, including avocados, tomatoes, and papayas, and a pioneer of HPP guacamole and avocado-based foods. Calavo products are sold under the trusted Calavo brand name, proprietary sub-brands, private label, and store brands.

Founded in 1924, Calavo has a rich culture of constant innovation, sustainable practices, and market growth. The company serves retail grocery, foodservice, club stores, mass merchandisers, food distributors, and wholesalers worldwide. Calavo is headquartered in Santa Paula, California, with processing plants and packing facilities throughout the U.S. and Mexico. Learn more at calavo.com.

Corporate Contact:
marketing@calavo.com
805.921.3283