Weekend Interview Preview!

Our next Weekend Interview is with Nikki Cossio, who has extensive roots in California's farming community.

May 5, 2025
1 minute read
Weekend Interview Preview!
In this article

Our next Weekend Interview is with Nikki Cossio, who has extensive roots in California’s farming community. Her company, Measure to Improve, LLC, is based in Salinas and provides sustainable solutions to businesses throughout the perishables supply chain. Join us Saturday, May 10 to learn more.


nn-cta-image (1)

News you need.

Join Blue Book today!

Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.

Subscribe
MEMBERSHIP BENEFITS

It’s not what you know,
it’s who you know.
Luckily, you know us

Membership
symbol Got a tip for us?
Here is how to submit

What to read next

Steve Grinstead, FreshEdge, LLC
Foodservice

Steve Grinstead, FreshEdge, LLC

FreshEdge, LLC is living up to its name in the Midwest and beyond, find out how.

By Taryn Pfalzgraf
Spotlight on Berries: A boon in bloom
Berries

Spotlight on Berries: A boon in bloom

From strawberries and blueberries to blackberries and raspberries, this category of the produce industry has been experiencing an unprecedented boom.

By Konstantine Paradias
A conversation with Mike Xu, founder and CEO, GrubMarket, Inc.
AI

A conversation with Mike Xu, founder and CEO, GrubMarket, Inc.

Mike Xu is the founder and CEO of GrubMarket, Inc., a $3.5-billion produce technology company founded in 2014. 

By Kirk Soule
Spotlight on Bakersfield: Optimistic despite recent challenges
California

Spotlight on Bakersfield: Optimistic despite recent challenges

Growers in the Bakersfield area have high hopes for this season's crops after last year's mostly positive results.

By Steven Maxwell
Produce Pointers: Shady set-off on an old claim
Claims

Produce Pointers: Shady set-off on an old claim

When is a set-off permissible and what constitutes good faith or a lack thereof?

By Doug Nelson
Chris Ciruli, Ciruli Brothers, LLC
Mangos

Chris Ciruli, Ciruli Brothers, LLC

Mango connoisseur Chris Ciruli tells all: top varieties, market trends, and trade. Photos courtesy of Ciruli Brothers, LLC.

By Taryn Pfalzgraf

Subscribe to our newsletter

© 2025 Blue Book Services. All Rights Reserved