AWG says Best Choice delivers holiday feasts for a value

KANSAS CITY, Kan., Oct. 27, 2026 — As families across the nation prepare to celebrate Thanksgiving with a focus on quality, comfort, and affordability, Best Choice, the flagship private brand of Associated Wholesale Grocers, Inc. (AWG) BB #:101651, is empowering both independent grocers and their shoppers by providing a complete, traditional holiday meal at a value.

With food costs remaining a primary consideration for holiday shoppers, Best Choice’s Thanksgiving for Less initiative demonstrates how store brands can bridge the gap between quality and high-value savings. By offering an extensive selection of pantry staples, baking essentials, and holiday classics, Best Choice enables families to gather around a full table without compromising on taste or quality.

Direct Value for Shoppers, Strategic Growth for Retailers
For consumers, the Best Choice brand offers delicious Thanksgiving meal solutions to help fight the impact of inflation at the dinner table. For member retailers, promoting the Best Choice portfolio during the key holiday season yields clear advantages:

● Drives Basket Savings: Offers shoppers value on core holiday ingredients, positioning member stores as go-to destinations for seasonal budget management.
● Strengthens Brand Loyalty: Builds long-term consumer trust by delivering consistent, national brand quality at private brand price points.
● Boosts Seasonal Margins: Helps independent grocers maximize volume and revenue during one of the year’s highest-traffic retail periods.

“Our goal this Thanksgiving is simple: help shoppers celebrate more for less while giving our member retailers a competitive edge,” said Tye Anthony, Chief Merchandising and Marketing Officer at AWG. “By offering a variety of options for families to prepare their Thanksgiving meal at a value, including turkey, sides, and dessert, we are demonstrating that exceptional value and high quality can comfortably coexist on the holiday table. In addition, Best Choice offers over $160 in digital coupons to consumers on key holiday items!”

ABOUT ASSOCIATED WHOLESALE GROCERS, INC.
Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and 3,500 locations throughout 33 states from 9 wholesale division support centers. Consolidated sales for AWG in 2025 were $12.2 billion. In addition to its cooperative wholesale operations, the company also operates subsidiary companies that provide certain real estate and supermarket development services, and pharmaceutical products. For more information, visit AWGinc.com.

Contact: Lori Turner
Executive Director of Communications, Board and
Member Relations
913-288-1211
communications@awginc.com