Alsum Farms starts Wisconsin red and yellow potato harvest

FRIESLAND, Wis., July 31, 2026 — Wisconsin red and yellow potato harvest is underway at Alsum Farms BB #:105137 in Adams, Wis., with the first loads being washed, graded, and packed for fresh-market delivery to distribution centers and retail grocers.

“The first harvest of yellow potatoes at Alsum Farms looks promising,” says Larry Alsum, President & CEO of Alsum Farms & Produce in Friesland, Wis.

Alsum Farms’ russet potato harvest will begin August 13 with the Russet Plover and Caribou varieties at the Arena, Wis., farm.

Both early-season varieties will be the first new-crop russets harvested off the field, freshly washed, packed, and delivered to retail grocers throughout the Midwest and beyond. Yellow and purple fingerlings will be ready for shipping starting August 10. In addition, new-crop Wisconsin organic russet, red, and yellow potatoes will be available for shipping starting August 3.

Alsum Farms grows, nurtures, and harvests farm-fresh potatoes that make their way to dinner tables across America through the Wisconsin Healthy Grown Program. This eco-friendly program has guided the farm’s sustainability practices since 1996. Alsum Farms follows the Healthy Grown Program’s regenerative agriculture approach, working to strengthen ecosystems and community resilience, and has dedicated 50 acres to prairie restoration and pollinator habitat to support a sustainably grown food supply.

“In 1992 we began farming, and by 1996 we helped establish the Wisconsin Healthy Grown Program,” says Alsum, a founding member of the program. “Since that time, the Healthy Grown Program has continued to guide our farm sustainability practices, utilizing Integrated Pest Management to efficiently manage inputs and implement conservation practices that enhance ecosystem health.”

With Alsum Farms in full swing harvesting new-crop Wisconsin Healthy Grown Certified russet, red, and yellow potatoes, now is an excellent time to offer customers farm-fresh, sustainably grown potatoes. The versatility and storability of fresh potatoes make this budget-friendly staple a go-to vegetable for nutritious, delicious family meals.

Alsum offers a wide range of pack options, from 12 ounces up to 50-pound bags, in poly, mesh, paper, or cartons.

Alsum Farms & Produce, Inc. packs potatoes and onions under the Alsum Farms & Produce brand. Organic potatoes are packed under the Alsum Organics and Rainbow Organics labels, and unclassified potatoes under the Family Favorite brand.

For more than 50 years, Alsum Farms & Produce has been a leading grower and shipper of locally grown potatoes and onions, and a provider of fresh, quality produce.

To learn more about Alsum Farms & Produce and its full line of products — and to see how Alsum’s farm-fresh, sustainably grown potatoes travel from field to fork — visit www.alsum.com.

About Alsum Farms & Produce

Alsum Farms & Produce Inc. is a leading fresh-market grower, packer, and shipper of Wisconsin-grown potatoes and onions, and a provider of fresh, quality produce. Established five decades ago and headquartered in Friesland, Wis., Alsum Farms & Produce is a vertically integrated, family-owned farm, packing facility, and logistics company. Committed to sustainability and stewardship of the soil, Alsum Farms grows 3,000 acres of Wisconsin Healthy Grown Certified potatoes, along with pumpkins.

Media Contact:

Christine Lindner

920.296.9772; Christine.Lindner@alsum.com