Nature Fresh Farms senior vice president for North American sales

LEAMINGTON, ON – Nature Fresh Farms BB #:274537, one of North America’s leading growers of sustainable greenhouse produce, today announced that Josianne Légaré, is joining as Senior Vice President, North American Sales and Strategic Growth.

With more than two decades of commercial leadership experience, Légaré has built a distinguished career forging partnerships and driving mutual value creation with leading North American retailers. This appointment reinforces the company’s commitment to helping customers achieve sustainable growth while strengthening the collaborative approach that defines Nature Fresh Farms’ reputation.

Reinforcing Excellence
“Josianne’s appointment sends a clear signal about our priorities,” said Patrick Criteser, CEO of Nature Fresh Farms. “We are deeply committed to being a true partner that delivers on our promises and helps customers achieve their category objectives. This builds directly on the strong foundation of trust, performance, and collaboration we’ve established over the years.”

Légaré’s proven ability to transform customer relationships into enduring alliances will further strengthen the company’s ability to deliver value across every dimension of partnership.

Driving Shared Success
“In today’s rapidly evolving produce landscape, our ambition is to be the go-to partner for retailers,” said Josianne Légaré. “By aligning with our customers’ goals and working shoulder-to-shoulder to tackle challenges, we can deliver meaningful innovation, sustainable category growth, and success through true collaboration.”

With bilingual capabilities and extensive cross-border market experience, Légaré is positioned to advance these objectives while maintaining the personalized, responsive approach that has distinguished Nature Fresh Farms’ reputation.

“We’re not just adding talent—we’re strengthening our promise to be the kind of partner customers can count on for the long haul,” added Criteser.

About Nature Fresh Farms
Nature Fresh Farms is a pioneer in greenhouse-grown produce, committed to nourishing people and the planet through innovation and sustainability. Based in Leamington, Ontario, with facilities across North America, we build our own greenhouses, meticulously grow our produce, and market produce from our partner growers to deliver the freshest, most flavorful, and highest-quality products. We’re passionately dedicated to pushing the boundaries of greenhouse technology and advocating for sustainable farming practices. Join us in Growing for a Kinder Future.
To learn more, visit naturefreshfarms.com.

For more information contact: Amanda Armstrong
Marketing Director
T : 519.326.1111
C : 226.936.1343
Amanda.Armstrong@naturefresh.ca