Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Courtesy McDonald's
Joe Erlinger, President of McDonald’s USA, said June 3 that the chain will return Snack Wraps as a permanent menu item starting July 10.
He said customer demand has been evident on social media as well as a petition on Change.org.
“To everyone who tweeted, posted and pleaded, this one’s for you. You made this moment possible. And now the world knows, the Snack Wrap is officially back,” Erlinger said.
The Snack Wrap features a new McCrispy Strip topped with shredded lettuce and shredded cheese, wrapped in a soft flour tortilla.
It comes in two flavors, McDonald’s says:
- Spicy: Bold, zesty and unapologetically fiery – our Spicy Snack Wrap brings the heat with a habanero kick that fans know and love from the Spicy McCrispy sandwich.
- Ranch: Smooth, rich and irresistibly savory – our Ranch Snack Wrap delivers a satisfying burst of cool ranch goodness, with hints of garlic and onion.
The Snack Wrap was phased out of menus in 2016.
McDonald’s released a website called Snack Wrap Files for fans of the item.
Greg Johnson is Vice President of Media for Blue Book Services

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
National Mango Board partners with Squishmallows for summer campaign
This summer, the National Mango Board is teaming up with fan-favorite Squishmallows to celebrate peak mango season in the sweetest way.
California Walnut Board & Commission launches ‘Feel Good’ campaign
Grounded in consumer research, the “Feel Good” campaign is designed to modernize the image of California walnuts for younger shoppers.
CEA Alliance adds to membership
Membership in the CEA Alliance continues to grow, allowing the association to increase its value and services to members.
Markon to host Salinas Valley customer tours
As part of its ongoing commitment to transparency, education, and customer connection, Markon will host its upcoming Customer Tours
dunnhumby study shows Canadian and Mexican consumers plan to buy fewer U.S. grocery products
71% of Canadian and 43% of Mexican consumers report they will buy fewer U.S. grocery products in 2025 according to dunnhumby research.
HAB study shows how avocados influence SNAP/WIC shopping
A new study from the Hass Avocado Board reveals a powerful opportunity for the produce industry with SNAP and WIC participants.
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved