IFPA expands leadership in East Asia

WASHINGTON, D.C., May 20, 2025 – International Fresh Produce Association (IFPA) BB #:378962 has announced that Sarah Pau will join the association as the country manager of East Asia. 

Country managers serve as a point of connection with the produce and floral industry in regions across the globe; they provide regional support to members and volunteer leaders, facilitate networking and resource sharing within members both in region and between regions, and serve as market experts for all IFPA members.
  
Pau brings more than 10 years of experience in agricultural trade and will join Mabel Zhuang, the country manager for China, in providing membership value in the Asian-Pacific region. Based in Hong Kong, Pau will expand IFPA’s presence in Asia, representing emerging and established markets in Southeast Asia, Korea, and more.   

“Asia markets are growing and evolving quickly, and we are at a pivotal time to grow consumption and opportunity for the entire global produce and floral supply chain,” said IFPA VP of Global Industry Relations, Jessica Keller. “I’m thrilled to welcome Sarah to our team and excited to see how her expertise, her sharp insights, and her passion for innovation will create immediate value for our members and future members in Asia and across the globe.”  

Pau’s most recent role as an agri-trade consultant, where she focused on improving purchasing processes, cutting costs and finding new market opportunities for industry members. Her deep understanding of the market dynamics coupled with her established networks will be invaluable to IFPA members who are based in and looking to expand into these fast-growing region.
  
“I’m thrilled to be joining the IFPA team and serve members in these exciting markets,” said Pau. “This is a transformational time for global markets and I’m proud to be able to help our members learn more about how they can accelerate their goals, connect with new partners and innovators, and increase consumption of produce and floral.”
   
In addition to experience that Pau brings from industry roles, she also has worked in the United States Department of Agriculture’s Foreign Agricultural Service (FAS) team for the Hong Kong and Macau region. She speaks 3 languages and brings with her valuable networks between Asian and Western markets. 

About the International Fresh Produce Association (IFPA)
The International Fresh Produce Association (IFPA) is the largest and most diverse international association serving the entire fresh produce and floral supply chain and the only to seamlessly integrate world-facing advocacy and industry-facing support. We exist to bring the industry together to create a vibrant future for all. We grow our members’ prosperity by conducting advocacy, connecting people and ideas; and offering guidance that allows us all to take action with purpose and confidence. IFPA represents member companies from small family businesses to the largest international corporations throughout the global fresh fruit and vegetable supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations.