California Giant forecasts strong Spring and Summer strawberry supplies

Watsonville, CA – May 12, 2025 – A bountiful harvest of California strawberries has arrived for California Giant Berry Farms BB #:121061, as the company shares news of giant volumes of its cornerstone product.

The berry purveyor’s high yields and volumes of excellent quality fruit ensures peak promotable volumes of California strawberries throughout the coming months and ample availability for National Strawberry Month and Memorial Day.

Over the next few weeks, California Giant anticipates peak supplies of exceptional conventional and organic strawberries from its Santa Maria growing region. These berries exhibit ideal size, quality, and flavor. While these peak volumes are expected to gradually taper down, the supply from Santa Maria will remain robust through the end of May.

In the Watsonville and Salinas region, recent growing conditions are proving beneficial for the California Giant strawberry crop.

The company anticipates a significant increase in ripening, leading to strong and consistent volumes of premium strawberries from this region from now through the end of July. California Giant customers can look forward to a steady supply of fresh, high-quality strawberries from Watsonville and Salinas throughout the late spring and early summer.

The California strawberry industry is gearing up for a remarkable peak of season spanning from May through June—promising an abundant supply of promotable fruit. This surge in production presents a fantastic opportunity for retailers, foodservice operators, and strawberry lovers alike, with substantial volumes of strawberries for distribution and enjoyment.

“California Giant is committed to supporting our retail and foodservice partners in maximizing the potential of this abundant strawberry season and National Strawberry Month,” shared Tim Youmans, Vice President of Sales at California Giant Berry Farms.

“This is prime strawberry time to run creative, engaging promotions, and our team is ready to provide tailored support to help our customers achieve outstanding results.”

A key element of California Giant’s promotional efforts for National Strawberry Month will be showcasing strawberries as the perfect ingredient for popular at-home culinary creations. To amplify reach and tap into current consumer trends, the brand’s digital content will strategically feature inspiring ways to enjoy fresh berries, coupled with engaging social media promotions.

By highlighting the versatility of its strawberries in enhancing trending at-home treats, California Giant aims to position itself as the ideal choice for consumers seeking delicious and healthy additions to their kitchens. The company believes this strategic alignment with popular consumer interests will resonate strongly and further solidify California Giant as a leader in the fresh berry category throughout National Strawberry Month and beyond.

To fully leverage the upcoming peak and drive significant sales within the retail space, California Giant encourages retailers to implement engaging promotional programs. These programs should include creating eye-catching displays that showcase the vibrant colors and freshness of the strawberries, offering a variety of pack sizes of both conventional and organic to cater to diverse customer needs.

Moreover, utilizing digital marketing to promote the availability of peak-season strawberries is also essential—with the rapid growth of e-commerce within the fresh produce sector, digital marketing offers the ability to amplify consumer education regarding the health benefits of fresh strawberries, as well as simultaneously driving demand by highlighting the craveability of fresh fruit.

ABOUT CALIFORNIA GIANT BERRY FARMS
At California Giant Berry Farms, the difference is Giant. As the most resilient berry company in the world, California Giant strives to deliver premium berries while nourishing its communities. California Giant’s year-round supply of strawberries, blueberries, raspberries, and blackberries set the standard for quality and consistency and provides retailers, foodservice, and consumers with the best berry experience. Over four decades, California Giant has evolved into a global family united by a passion for delivering excellence. Quality, consistency and community inspire the mission and values that sustain the California Giant enterprise.

MEDIA CONTACT:
Kelley Sablan
kking@calgiant.com
(831)744-6634