99 Ranch Market opens first New York City location

NEW YORK, July 15, 2025 /PRNewswire/ — 99 Ranch Market BB #:153170, the nation’s leading Asian grocery store chain, announced today it is opening its first-ever New York City store in Flushing, Queens on July 25.

Located at 3711 Main Street, the new market marks a major East Coast milestone for the beloved West Coast brand as it brings its signature blend of freshness, flavor, and innovation to one of New York’s most vibrant and diverse neighborhoods. The Flushing location is the company’s 64th store nationwide, adding to a growing footprint across 11 states.

Founded in 1984, 99 Ranch Market has long served as a “Gateway to Asia” for shoppers seeking authentic Asian ingredients, live seafood, everyday staples, and hard-to-find snacks and delicacies. The Flushing opening introduces a bold new concept that redefines what a grocery store can be, offering both the essentials and an unforgettable destination experience.

A Full-Sensory Shopping Destination

The two-story, 37,000-square-foot store includes:

• Market Floor (22,000 sq. ft.): Over 10,000 hand-selected SKUs spanning produce, pantry items, frozen goods, premium meats, and live seafood.
• In-store Services and Perks: Complimentary fish frying and live crab/lobster steaming, self-checkout, members-only promotions, and 1% back in loyalty points via the 99 Ranch Super Rewards program.
• EAT UP Food Court (15,000 sq. ft.): A vibrant underground food hall with 23 food vendors, from dim sum and boba tea to Vietnamese pho, Taiwanese street food, sushi, and more will be coming soon. A claw machine arcade adds a playful twist to the shopping trip.
• Free Parking with $99 Purchase: While the store is conveniently located near subway and bus stops, it also offers free parking for customers who spend $99 or more, providing flexible options for all shoppers in the Greater New York Area.

Designed with natural light, wide aisles, and clean, modern finishes, the Flushing store creates a fresh, elevated shopping experience perfect for local residents and food lovers across the Greater New York area.

Join the Celebration

The Flushing store will host a Media & Influencer Preview on Friday, July 18, followed by a Grand Opening celebration on Friday, July 25, which features a traditional lion dance and local influencers attending, plus exclusive perks, giveaways, and more. Partnering with Flushing BID, a local nonprofit, 99 Ranch Market will be actively investing in the community’s future beyond the aisles.

“This is more than a supermarket, it’s a cultural hub and culinary playground,” said Alice Chen, CEO of Tawa Supermarket. “We designed our Flushing store to reflect the energy of New York while staying true to the values that have made 99 Ranch a trusted name in Asian communities for over 40 years.”

About Tawa Supermarket, Inc.
Founded in 1984 by Roger Chen, an immigrant from Taiwan, Tawa Supermarket, Inc. is the parent company of 99 Ranch Market and the leading national Asian grocery store chain. With 63 stores across 11 states, the company has helped shape the popularity and accessibility of Asian cuisine in the U.S. 99 Ranch Market continues to serve new generations of shoppers with authenticity, innovation, and heart. For more information, visit www.99ranch.com.