Avocados fare better than most during pandemic
Many fruits and vegetables saw plummeting demand followed by lower volumes as most Americans sheltered-in-place, panic bought at grocery, and then showed little demand with restaurants and institutions...
Many fruits and vegetables saw plummeting demand followed by lower volumes as most Americans sheltered-in-place, panic bought at grocery, and then showed little demand with restaurants and institutions closed.
But not avocados. Volumes and prices began to decrease in mid-March, but not nearly as dramatically as many other crops, and some strength is returning a month later, according to analysis from Raul Lopez, an agronomist at Agtools.
Blue Book has teamed with Agtools Inc., the data analytic service for the produce industry, to look at a handful of crops an how they’re adjusting in the market during the pandemic.
F.O.B. PRICES
AVOCADO FROM MEXICO SIZE 48S F.O.B. MCALLEN, TX

Prices during mid-February for Mexican avocados size 48s F.O.B. from McAllen TX, were a lot higher than the two previous years, Lopez said.
“They were above $50 per case and had an increase in the week of March 16th that reached $60 per case,” he said. “After March 21st, the prices started decreasing, but not as drastically as other products. On March 31st, prices stopped falling and reached $38. Last week showed a little recovery.”
VOLUME
At this point in the spring season, Mexico represents 90 percent of the market in the U.S., with Southern California at 3 percent and Dominican Republic 2.5 percent. The rest is from Florida, Peru and Chile.

During mid-February, the behavior of the market for avocados was very similar to the past two years, with ups and downs after the Super Bowl, Lopez said.
“However, after March 15th the market presented a deep downward trend due to the public health emergency, and hit floor by the end of March,” he said. “For the first week of April, it started showing a recovery trend.”
Even with this loss of momentum in volume, the total volume for this period is 18 million pounds above 2019.
TERMINAL MARKET PRICES
PRICES FOR SIZES 48S AT NEW YORK TERMINAL MARKET

In the New York terminal market, February and March saw higher prices for avocados, until March 22, when the pandemic took hold and many fruits and vegetables saw dropping demand.
“Up and down behavior has been present until April 5th when it hit bottom at $25,” Lopez said. “Then last week prices started climbing and ended the week at $50. This price is higher than 2018 but still lower than 2019.”
Image sources are either licensed or customer-provided.
Greg Johnson is Director of Media Development for Blue Book Services
News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
Strawberry supplies continue struggle with weather issues
California strawberry supplies are facing an historically severe disruption as all growing regions struggle with the impacts of recent rain.
The Foundation for Fresh Produce expands diabetes nutrition effort
New recipes and nutrition education materials show how produce can support blood glucose management without sacrificing flavor.
SAMBAZON acquires Pitaya Foods, building a tropical superfruits platform
SAMBAZON and Pitaya Foods have a shared mission to supply fruit that's good for the people who eat it and the places that grow it.
Food Lion’s Thanksgiving meal deal returns
Food Lion is helping customers bring fresh, affordable meals to the table this holiday season with easy shopping options.
Giorgio makes holidays easy with convenient, flavorful mushroom solutions
From ready-to-cook appetizers to holiday-inspired recipes, Giorgio helps families spend less time in the kitchen and more time together.
Honoring longtime leader and grape aficionado Domenick “Cookie” Bianco
The California Table Grape Commission joins growers, families, and friends in mourning the passing of Domenick Bianco.
Subscribe to our newsletter
© 2026 Blue Book Services. All Rights Reserved
