Melissa’s now offers Hatch Sweet Onions

Los Angeles, CA (May 2025)— Hatch Season may not officially begin until late July, but Melissa’s BB #:111686 Hatch Sweet Onions offer retailers a flavorful head start.

Available from late May through July, these sweet, yellow onions are grown in New Mexico’s legendary Hatch Valley—where rich soil and ideal growing conditions create a flavor that’s sweet, mellow, and perfect for summer grilling season.

These onions are a summer staple—they’re a smart way to build early momentum. While shoppers await the return of fresh Hatch peppers, Hatch Sweet Onions let you showcase the Hatch name and set the stage for what’s to come. Perfect for grilling, caramelizing, and everyday cooking, they bring versatility and origin-based appeal to your summer sets.

Even better, they pair beautifully with Melissa’s full lineup of Hatch Essentials—like dried peppers, Hatch popcorns, hot sauces, salsas and seasonings—creating a cohesive in-store destination that drives bigger baskets and repeat visits.

“Melissa’s Hatch Sweet Onions are the unsung hero of Hatch Season,” says Robert Schueller, Director of Public Relations at Melissa’s. “Melissa’s has seen steady sales growth year after year—proof that shoppers respond to the Hatch name, even before Hatch pepper season officially begins. For retailers, it’s a chance to spark early excitement, boost seasonal onion movement, and lay the groundwork for a high-performing Hatch program.”

For inquiries, reach out to Robert Schueller, 800.588.0151, www.melissas.com.

About Melissa’s Produce

Melissa’s Produce is a leading distributor of specialty fruits and vegetables, offering a wide variety of unique and exotic items to grocery stores and restaurants across the country. The company is committed to providing the freshest, highest-quality produce while continuously innovating and introducing new and exciting products to consumers.