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General News
Fruit World starts early-season organic cherries and apricots
REEDLEY, CA (May 4, 2021) – Fruit World, BB #:187196 a family-owned, flavor-focused grower-shipper of organic and conventional fruit, is...
Fifth Season expands salad line for Giant Eagle and Doorstep Delivery
PITTSBURGH, May 4, 2021 /PRNewswire/ — The high-tech vertical farming system created by the team at Braddock, PA-based Fifth Season...
AeroFarms rebranding retail product line
NEWARK, N.J.–(BUSINESS WIRE)–AeroFarms, a certified B Corporation and leader in indoor vertical farming, today announced a new brand identity for...
Country Fresh, Sun Rich acquired by Stellex Capital Management
THE WOODLANDS, Texas, May 04, 2021 (GLOBE NEWSWIRE) — Country Fresh BB #:280778 and Sun Rich USA, two divisions previously...
70MM pounds of avocados expected for Cinco de Mayo
OXNARD, Calif., May 03, 2021 (GLOBE NEWSWIRE) — Avocado consumption insights from Mission Produce, Inc. BB #:118126, the world leader...
NatureSweet launches pilot for Fair Trade USA certified tomatoes for Walmart
San Antonio, TX, May 03, 2021 (GLOBE NEWSWIRE) — NatureSweet BB #:152351 continues to follow its mission of transforming the...
Dole gives $750K to Center for Produce Safety
WOODLAND, Calif. — Dole Food Company BB #:124463 Vice President Food Safety and Quality Natalie Dyenson is frank about the...
Zespri announces new Head of Sales North America
ORANGE COUNTY, CA – Susan Noritake promoted to Head of Sales North America in the lead sales position as Zespri...
Tanimura & Antle welcomes new Senior Harvest Director
SALINAS, Ca. – Employee owned Tanimura & Antle, BB #:115075 one of the largest grower shippers in the Salinas Valley,...
Vanguard International adds to staff in Chile, Peru
ISSAQUAH, WA – May 4, 2021 – Vanguard International BB #:300298 has added new talent to their team with the...
Report: non-tariff barriers impact perishable imports at the Mexico-US border
TradeLab report showcases Non-tariff measures that restrict the importation of fresh produce and how these may have significant economic effects...
Michigan Asparagus Advisory Board announces new Executive Director
Dewitt, Mich., May 3, 2021 — The Michigan Asparagus Advisory Board (MAAB) has named Jamie Clover Adams as its new...
PBH generates 640MM media impressions with marketing campaign
May 3, 2021 – The results are in, and the Produce for Better Health Foundation’s BB #:157162 integrated marketing and communications...
ProduceIQ: Prices leap to record highs as transitional gap widens
Although overall markets are down this week vs. last, prices hit record highs, $1.10/pound. The previous record, established in 2016,...
Supply Chain: Responding to the next disruption
The rapid cascade of challenges at the outset of the pandemic last year decimated the supply chain capabilities of organizations...
Hazel Technologies taps retail veteran for business development
CHICAGO, IL (April 30, 2021) – Hazel Technologies Inc., a USDA-supported technology company delivering new solutions for fresh produce to extend...
Braga Fresh introduces three new salad kits
SOLEDAD, Calif. – May is national salad month and Braga Fresh BB #:206762 is introducing three new Josie’s Organics premium...
Del Monte relaunches Honeyglow pineapple
Coral Gables, FL (April 2021) – Del Monte Fresh Produce N.A., Inc., BB #:111187 one of North America’s leading marketers...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh