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General News
FDA initiative aims for safer imported produce
In February 2019, the U.S. Food and Drug Administration released the Strategy for the Safety of Imported Food (Import Strategy)...
EFI working with produce leaders to launch program in 2023
WASHINGTON – Equitable Food Initiative, BB #:385632 the workforce development and certification organization that partners with growers, farmworkers, retailers and...
FirstFruits marketing launches new website
YAKIMA, WA. – FirstFruits BB #:355280 Marketing is pleased to announce the launch of a new website designed to highlight...
Americans believe food inflation is 22.8%, nearly 10 points higher than official numbers
CHICAGO–(BUSINESS WIRE)–Americans believe that food-at-home inflation has hit 22.8%, 9.7 points higher than the 13.1% annual rate reported by the U.S....
Avocados From Mexico and Susan G. Komen pair for breast cancer awareness promotion
DALLAS, Oct. 3, 2022 /PRNewswire/ — Avocados From Mexico® (AFM) is partnering with Susan G. Komen® to “Share The Good”...
California Avocado Commission announces new president
IRVINE, Calif. – The California Avocado Commission BB #:145028 Board of Directors has selected produce veteran Jeff Oberman to become...
Dole brings back Malnutrition campaign with fruit-based ink promotion
LONDON, Oct. 3, 2022 /PRNewswire/ — Designed to spark conversation and action, Malnutrition Labels: Nutritional Ink, launched today by the...
T&G boosts Jazz apple sales with Halloween campaign
It will be more tasty treats – without the tricks – this Halloween as JAZZ apples ramps up its successful...
Game Changers: Vertical Growing
As a produce industry observer, I’m always on the lookout for innovation. And, as the North American fresh produce industry...
Midterm election projection from Washington Conference
WASHINGTON, D.C. – Historically, the party of the president does poorly in the midterm election, but this year may not...
Eden Green opens first phase of $47MM vertical farm in North Texas
DALLAS, Sept. 30, 2022 /PRNewswire/ — Eden Green Technology BB #:375490, a next-generation indoor agriculture company, today announced its continued...
Williams Sonoma announces partnership with POM Wonderful
SAN FRANCISCO – Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led, and sustainable home retailer,...
Food surplus app Too Good To Go launches in LA
LOS ANGELES, Sept. 29, 2022 /PRNewswire/ — Too Good To Go, the world’s largest surplus food marketplace, today announces its...
The Produce Reporter Week in Review – September 30, 2022
Greg’s back from the International Fresh Produce Association’s Washington Conference with bad news about immigration reform. Aldi and Lidl are...
FFVA issues update on Hurricane Ian
Florida Fruit & Vegetable Association BB #:153753 Statement on Hurricane Ian Our thoughts and prayers are with all impacted by...
Produce industry celebrates Tom Stenzel’s service
Dinner proceeds of over $100,000 to benefit IFPA’s Foundation for Fresh Produce Washington, D.C. – Following International Fresh Produce Association’s...
Western Growers issues statement on signing of AB 2183
IRVINE, CALIF. – Following Gov. Gavin Newsom’s signing of AB 2183 into law, Western Growers BB #:144734 President and CEO...
Game Changers: The Big Apple
As a produce industry observer, I’m always on the lookout for innovation. And, as the North American fresh produce industry...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh