Our Leadership

Over a Century of Experience

Mark Erickson, President, Blue Book Services photo
Mark Erickson, President
Doug Nelson, Vice President, Special Services, Blue Book Services photo
Doug Nelson, Vice President, Special Services
Brent Berger, Chief Financial Officer
Brent Berger, Chief Financial Officer
Bill Zentner, Vice President, Rating Services, Blue Book Services photo
Bill Zentner, Vice President, Rating Services
Frank Sanchez, Vice President, Global Sales and Business Development, Blue Book Services photo
Frank Sanchez, Vice President, Global Sales and Business Development
Greg Johnson, Vice President of Media, Blue Book Services photo
Greg Johnson, Vice President of Media

Mark serves as the President of Blue Book Services and is closely involved with all aspects of the organization, ensuring fulfillment of the corporate vision. Through the divisions of the organization, Mark is committed to providing the best resources for businesses to succeed.  Mark has an MBA from North Park University, Chicago, IL, and three decades of experience with the company, serving both the produce and lumber industries.

Doug serves as Vice President of our Trading Assistance Division which provides trading assistance, collection assistance, and dispute resolution to members. Doug was previously an investigator for the U.S. Department of Agriculture and as an attorney specializing in commercial litigation. Doug graduated with honors from Loyola University of Chicago’s School of Law, and has more than 20 years experience serving the fresh fruit and vegetable industry.

Brent serves as our Chief Financial Officer, overseeing all aspects of accounting and finance, as well as human resources and internal office services. He has over a quarter century of experience across multiple industries and has worked on several iconic consumer products brands including TreSemme Hair Care, Jimmy Dean Sausage and Breakfast Products, Ball Park Hot Dogs, Sara Lee Frozen Desserts, and Hillshire Farms Deli Meats and Smoked Sausage. Brent began his career working for a regional retail grocery chain, analyzing profitability of produce, meat and packaged items. He has a Bachelor’s of Science degree from Northwestern University.

Bill serves as Vice President of our Rating Services Division, overseeing all aspects of Blue Book ratings and scores. The content team that is tasked with collecting and maintaining Blue Book’s comprehensive database of companies and industry professionals also falls under Bill’s responsibility. He earned a BA in Business Finance from Augustana College, Rock Island, IL and joined Blue Book Services in 2001.

Frank serves as Vice President of Global Sales and Business Development, overseeing Blue Book’s Field Sales and Service team across North America and international business development. Frank also services the Northeast United States and Canada. Frank’s on-the-ground interactions provide valuable industry feedback that drives new product development. He studied business management at Baruch College, New York and has over three decades of experience in management, sales and marketing. He joined Blue Book Services in 2006.

Greg is Vice President of Media, overseeing Blue Book Services’ print and digital news operation. He has more than 25 years of experience covering the fresh fruit and vegetable industry. He has a journalism degree from the University of Kansas. He joined Blue Book Services in 2018.